Red Skies Over the Hudson: Spain’s Surge and SailGP’s Electrifying Weekend in New York
THE HUDSON REAWAKENS
Few sporting spectacles in New York City truly stop people in their tracks. But this past weekend, the Hudson River transformed into a thunderous, adrenaline-filled battleground as the Mubadala New York Sail Grand Prix unfurled beneath a technicolor sky and a roaring skyline.
This wasn’t just sailing. This was gladiatorial combat on water, engineered for speed, spectacle, and the edge of human precision. Twelve national teams, cutting through the choppy, gust-lashed river on carbon-fiber F50 foiling catamarans capable of exceeding 60 miles per hour, collided in a relentless pursuit of victory. The roar of thousands of fans, the buzz from the official spectator fleet, and the mounting anticipation in the Grandstands on Governors Island gave New York’s kickoff to summer an electric charge rarely seen in any other sport.
And amid this drama, Spain SailGP Team, helmed by the talented and tenacious Diego Botin, emerged not only victorious but dominant, securing their second consecutive U.S. event win of the 2025 SailGP season. Their stunning comeback in a winner-takes-all final proved once more that this rising powerhouse has what it takes to lead the global pack.
FIRST IMPRESSIONS – THE WEEKEND BEGINS
The Mubadala New York Sail Grand Prix marked the sixth stop of the Rolex SailGP Championship’s 2025 global tour. After a climactic victory at the Oracle San Francisco Grand Prix just months prior, the Spain SailGP Team came into New York riding a wave of momentum, but not without challengers.
From the outset, it was clear this wouldn’t be a predictable race weekend. With shifting wind patterns, heavy gusts, and a turbulent Hudson current, the river became a living, breathing obstacle course. Five different teams won the first six fleet races, a rare feat in SailGP that speaks to just how evenly matched this season’s fleet has become.
Day one saw tense racing as each national team fought to read the river's rhythm. Among the top contenders were Peter Burling’s New Zealand Black Foils, Quentin Delapierre’s French team, and the always-threatening BONDS Flying Roos of Australia, led by Tom Slingsby.
But it was on Sunday, with the skyline gleaming and conditions dialed up to max, that the drama reached its boiling point.
SPAIN’S PATH TO VICTORY – BOTIN’S MASTERCLASS
The final day was a test of endurance, nerve, and nimble decision-making. For Spain, the road to the final wasn’t without its bumps.
“We had a very emotional, up-and-down day,” admitted skipper Diego Botin, reflecting on the early races. “We started with a good race, but then really struggled through the next two. It was a rollercoaster, but that pressure gave us momentum.”
That momentum would prove decisive.
As the top three boats advanced into the final showdown—Spain, New Zealand, and France—it was anyone’s game. In the cauldron of the Hudson, under swirling winds and a crowd roaring from both land and sea, the final race was a tactical, high-speed ballet. Each team made bold calls, taking turns aggressively, tacking tightly, and battling for inside water.
But then, Spain found their groove.
“When you get to the final, you go all in,” said Botin. “We found our rhythm, trusted each other, and it just clicked. America is a special place for us—it’s amazing to win here again.”
Indeed, this marks Spain’s second consecutive U.S. victory, making them the new team to beat. With this win, they surpassed Australia in the overall season standings and claimed a decisive edge heading into the European leg of the championship.
THE FINALISTS – BURLING AND DELAPIERRE RISE AGAIN
Although they fell short in the final, New Zealand’s Black Foils delivered a consistent and composed performance throughout the weekend. Under Peter Burling’s skilled leadership, they showed resilience and pace, climbing to third place in the overall standings and bumping Emirates GBR out of the top three.
Likewise, France, led by the ever-charismatic Quentin Delapierre, showed renewed tactical aggression and speed on Sunday. Their ability to make the final came on the back of solid placements across the fleet races—no small feat in this volatile Hudson lineup.
Though neither could match Spain’s blistering pace in the final sprint, both teams left New York with momentum and confidence intact.
MARTINE GRAEL MAKES HISTORY – A VICTORY FOR BRAZIL
One of the weekend’s most exhilarating stories came courtesy of Martine Grael and the Mubadala Brazil SailGP Team. Grael, a two-time Olympic gold medalist and SailGP’s first-ever female driver, made history in fleet race four, claiming Brazil’s first-ever race victory.
“It was amazing,” she beamed. “We’ve been ticking so many boxes this week. This is just the first of many milestones. We’re starting to see the course more clearly, gaining vision and understanding.”
Though Brazil couldn’t capitalize on their early success—falling to 11th place in the final fleet race and just missing a spot in the final—the breakthrough was undeniable. Grael’s performance was not just a victory for her team but a landmark moment in SailGP’s continued commitment to inclusivity and breaking barriers in the sport.
HOME WATERS – TEAM USA’S STRUGGLE AND PRIDE
For the U.S. SailGP Team, it was a bittersweet weekend. Despite the roaring cheers from fans across Governors Island, Taylor Canfield’s crew finished last overall, struggling to harness the conditions and gain footing in the rankings.
But Canfield’s attitude was far from defeatist.
“Even though the results weren’t there, the progress was,” he said. “You could hear the fans, feel that sense of national pride. It gives you energy. We’ve just got to keep chipping away—our time will come.”
His comments resonated with many on the shorelines, proud to see American colors flying high, even if victory remained elusive.
THE STARS COME OUT – CELEBRITY ENERGY ON GOVERNORS ISLAND
While the boats dazzled on the water, the grandstands were no less star-studded. Colombian superstar J Balvin, CNN anchor Kaitlan Collins, Formula One legend Sebastian Vettel, SNL’s Devon Walker, ex-NBA star Jeremy Lamb, and MTV’s Nev Schulman were just a few of the high-profile figures spotted cheering from VIP sections on Governors Island.
Their presence spoke volumes about SailGP’s growing cultural cachet. This is no longer just a sport for insiders and enthusiasts: it is a global entertainment property with star power, spectacle, and swagger.
GOVERNORS ISLAND TRANSFORMED – A RACE STADIUM LIKE NO OTHER
More than 10,000 fans poured into the purpose-built race stadium on Governors Island, turning this patch of New York harbor into the epicenter of global sailing. From merchandise booths to tech displays, food trucks to kids’ interactive zones, the island buzzed with energy. Drone footage captured the dazzling contrast between high-speed catamarans slicing through the water and the still majesty of the Manhattan skyline.
This is what SailGP does best: it fuses tradition and modernity, precision and performance, creating a visual experience that is as much art as sport.
LOOKING AHEAD – EUROPE BECKONS
With New York behind us, the SailGP caravan now heads east. The next stop? The Emirates Great Britain Sail Grand Prix, set for July 19–20, 2025. Expectations are high, as the European leg promises tight racing, passionate crowds, and another opportunity for teams to shake up the leaderboard.
Tickets are already on sale, and after New York’s explosive energy, fans around the world are eager to see if Spain can hold their lead—or if someone else will rise.
FINAL THOUGHTS – SAILGP’S EVOLUTION, AND MY OWN
As a lifelong sailor and reporter who’s covered regattas from St. Barth to Sardinia, I’ve seen the sport evolve. But what SailGP has achieved is nothing short of revolutionary.
Founded in 2019, Sail Grand Prix is a global championship series that brings together the best athletes in sailing, racing on identical 50-foot foiling catamarans across iconic coastal cities—from San Francisco to Sydney, Cádiz to Copenhagen. Unlike traditional yacht racing, SailGP places a premium on speed, equality, and sustainability. Races are short, intense, and visible. With speeds exceeding wind velocity and cameras capturing every tack and foil pop, it is, quite simply, the Formula One of the sea.
And for me, this weekend was a reminder of why I first fell in love with sail racing.
The strategy in a well-timed jibe, the roar of a crowd as boats fly past the turning gate, the beauty of sails cutting against the sky—and now, with SailGP, all of it is amplified.
Standing on the Hudson shoreline, camera in hand, notebook flapping in the wind, I felt the rush again—not just of the sport but of storytelling. I felt like I was part of something that was evolving, democratizing, and yes, electrifying.
I can’t wait to follow the European leg, but for now, I’ll carry the salty air and the sound of foils slicing through water with me just a little longer. Spain may have won the weekend, but the real winner was all of us lucky enough to witness it.
For more on upcoming races and how to experience SailGP in person, visit SailGP.com/Tickets.
Article by Joseph Ralph Fraia - jrfstudio.com - @jrfstudio
Joseph Ralph Fraia is an award-winning journalist, photographer, and sail racing author based in New York. He covers global regattas, the arts, and cultural events for Livein Magazine.
Images courtesy of Sail GP Media
SailGP Launches Real-Time 3D Tabletop Racing with New AR Technology
SailGP – the most exciting racing on water – has announced the launch of its most immersive fan experience yet – the Tabletop iOS Viewer at Home. Now live in the SailGP app, the immersive viewer allows fans to transform any flat surface into a live, interactive SailGP racecourse powered by augmented reality.
The new viewer projects a detailed, real-time 3D model of the race directly onto the viewer’s tabletop, turning any surface into a SailGP stadium.
“With the launch of our new Tabletop Viewer, fans can experience SailGP like never before,” said SailGP Chief Technology Officer, Warren Jones. “We’re constantly striving to make the sport more accessible, more engaging and more immersive for fans and this technology does exactly that. Our boats already race just meters from the shoreline, but now we’re bringing fans even closer to the action and providing real-time insight, wherever they are in the world. It means fans will never miss a moment with the action unfolding right in front of them.”
The experience gives fans full control of how they view the action; by using intuitive iOS gestures, users can pinch, zoom and rotate to explore every angle of the race. More than just cutting-edge visuals, the technology also provides deep insight into the racing. The viewing experience is complete with SailGP’s award-winning AR graphical overlay, LiveLine, bringing fans closer to the action with unique insights into tactical decisions and strategy, including real-time boat speeds, wind shifts and more.
Whether viewing from the kitchen table, in the living room, at a bar with friends, or at a SailGP event, the Tabletop Viewer turns any environment into a SailGP command centre, redefining how the sport can be experienced from anywhere around the world. The technology is unveiled ahead of the Mubadala New York Sail Grand Prix, the sixth stop on the global calendar this season, with fans able to try out the experience for themselves via the SailGP app during live racing on June 7 and 8 – or catch up on replays in advance.
The Tabletop Viewer is one of several fan-first features powered by Oracle, to be rolled out across the 2025 Season – SailGP’s most technologically advanced to date. The news follows the release of in-app AR / VR features to enhance the viewing experience with immersive insights and live graphical overlays, deployed at the end of Season 4.
The Mubadala New York Sail Grand Prix returns on June 7 and 8, with 12 national teams competing in identical, hydrofoiling F50 catamarans, racing faster than the wind at speeds over 100 km/h (60 mph). The best athletes in the sport –compete for a total prize of USD $12 million, the largest in the sport. Bringing fans to the heart of the action with close-to-shore stadium racing and a vibrant Après-Sail atmosphere, tickets to SailGP’s New York event are on sale now and selling fast. Find out more at SailGP.com/NY.
Article by Joseph Ralph Fraia - jrfstudio - @jrfstudio
Photos and videos courtesy of SailGP Media
SailGP to Kick Off Summer in New York with this Weekend’s Mubadala New York Sail Grand Prix
An unforgettable weekend of high-speed, close-to-shore racing and world-class entertainment will take place this weekend when the Mubadala New York Sail Grand Prix takes place in front of the most famous skyline in the world.
On June 7 & 8, Governors Island will transform into the ultimate waterfront Race Stadium, bringing the world’s fastest athletes on the water to New York City. The Mubadala New York Sail Grand Prix is New York’s kickoff to summer and the sixth stop of the 2025 Season calendar, in addition to SailGP’s third visit to the city.
All 12 national teams are back on the startline after the cancellation of SailGP’s Rio event last month. Top athletes in the sport will compete for spots on the leaderboard nearly halfway through the season as sailing superstars cross culture, lifestyle and entertainment in New York.
Rolex SailGP Championship leaders, Tom Slingsby’s Australian team, earlier today announced two new co-owners, Hugh Jackman and Ryan Reynolds, alongside a first-time Title Partnership for the team – now known as the BONDS Flying Roos.
Hot on their heels will be Emirates GBR and Spain, who sit at second and third, respectively, in the standings. Peter Burling and his New Zealand Black Foils – who stormed to success in New York last season – sit just outside the podium in fourth, followed by Northstar Canada in fifth.
Season 4 champions Spain, led by Olympic champion driver Diego Botin, is riding high after their first-place finish at the last event in San Francisco.
Diego Botin, driver of Spain’s SailGP Team said: “The team is doing great, motivated to face this second part of the season after this break we had. The forecast is a bit uncertain. We don’t know what we’ll get this weekend. We can get any kind of conditions, so we need to be ready for the small course, for shifty conditions, and a lot of changes.”
The U.S. SailGP Team, currently in 11th place in the standings, will look to bounce back on home waters after disappointing showings at the Los Angeles and San Francisco events in March.
Anna Weis of the U.S. SailGP Team said: “After San Francisco, we took a hard look at some weaknesses within our team and we spent two months looking really hard behind the scenes, the data and things we can improve when we get back on the water. I think it’s really special to be here as New York City is one of the most iconic cities in the world; it feels almost like a second home. We have a lot of team members who live here so it’s very special.”
The Mubadala New York Sail Grand Prix will feature two days of fleet racing, concluding with a winner-takes-all, three-boat final. A limited number of tickets remain for both days of this weekend’s event, available for purchase at SailGP.com/NY.
Article by Joseph Ralph Fraia
Photos courtesy of Sail GP Media
Known & Unknown - The Art Club Salmagundi NY challenges emerging artists to dare and be bold - Elena Bria answers it
Salmagundi Club NY is an extraordinary place for artists and art lovers. Not only because it is a fabulous home for creatives, with its galleries, halls, library, and the beloved speakeasy bar, but also because it’s a formidable springboard and platform for emerging artists.
This year the Club, and the passionate, talented Chair of the Junior/Scholarship Program Stella Chang, set the stage for a great display of art, posing a unique challenge to the participants of the program: to join the “Known & Unknown” exhibition, in which they present works from both their principal form of expression and an unfamiliar one. A challenge, to display their strengths and to show how they can think out of the box.
I was particularly intrigued by this project, not only as a writer for Livein Magazine, but as a Salmagundi resident artist myself, and I asked Stella if I could interview few of the artists admitted to the show to hear directly from them how they dealt with that challenge. I was able to have three great conversations. With Joseph Mandel, Elena Bria, and Jaivin McCoy.
I came up with five straightforward questions. No filters. Without mincing words.
In this series of three interviews, the present is the second one, and with the recipient of the first place award, Elena Bria, from Moldova, who admirably flew all the way from Europe to attend the opening reception where she found out she was actually the winner of the exhibition.
1. What brought you to realism and the choice of your materials?
Elena tells me that she always loved to paint live since she started art school when she was only 7 years old, and she still remembers the day her teacher took her class in the outdoor to draw real flowers, and how excited she was. That was the moment she connected with realism, so much so that, since that day, she started drawing and painting everything in her house, and really doing abstract never crossed her mind. Since those early years she has painted in life, and never from photos or memory. Also the choice of using oil paint dates back to her education at the art school, and she has stuck to it both because she says it comes natural to her - she “feels it,” in her own words - and because she likes the final look and result of a work.
2. How does an object/person/scene become the subject of your work?
Elena shares how, in different stages of her life she has had different criteria, mostly based on observation. For example, during covid she often went for a wolk in a forest nearby and looked at the outdoors and nature, and let her inspiration get caught by a certain color or atmosphere. She normally likes to work on black backgrounds, which usually allows her to better highlight certain details in her works. Otherwise her process to select subjects relies almost entirely on intuition and her perceptiveness: her interest might be tickled by a person she sees in real life, sometimes friends, or even by somebody she notices on Instagram whom she likes and then contacts.
3. What do you think about New York? How do you find the current art scene?
Elena tells me that she quickly fell in love with New York, because she perceives it as a place of beginnings and new starts, and absorbs the energy that the people of New York give off. The way she describes it is a comparison with a river; when she is in the City she feels to be in a flow, where you can't be static, and you are carried by it. And, when it comes to the local art scene, she was pleasantly surprised to see how much people are interested in figurative and realism.
4. What do you like about the Salmagundi Club?
Without hesitation, Elena tells me that she likes the club's atmosphere and seeing so many artists immersed in art there. She feels that it is an authentic place with great artists, in a great location, filled with nice people. Its historic library is the crown jewel of a remarkable landmark.
Elena Bria - Dolce far niente - Oil - 2021
5. What can you tell us about the works of yours selected for the upcoming show in May?
She started by doing sketches, then moved on to the background and decorations. Afterwards, she focused on the models. Initially, she had the whole group pose together for 7 hours in her studio, then she had the individual models come one at a time. Because she typically paints portraits, for her to do a whole group composition was a very challenging process.
I was fascinated by my conversation with Elena. What a kind and delicate talent.
In the following article, we will have another conversation with Jaivin McCoy. Stay tuned.
Article by Joseph Ralph Fraia
Images courtesy of Elena Bria and Salmagundi Club NY
The 2025 New York International Auto Show: A 125-Year Legacy in Motion
Introduction: A Century and a Quarter of Horsepower and History
This April, the New York International Auto Show (NYIAS) roars back into the Jacob K. Javits Center, celebrating an extraordinary 125th anniversary. Since its inception in 1900 at Madison Square Garden—when 69 exhibitors and 48,000 curious onlookers gathered to glimpse the future of transportation—the Auto Show has been more than an exhibition. It has been a cultural milestone, an economic driver, and an emotional magnet for gearheads, dreamers, and technophiles.
From steam-powered delivery wagons to cutting-edge electric hypercars, NYIAS has transformed with the times while remaining deeply rooted in the narrative of American innovation. Today, it is a global showcase of automotive excellence—and this year’s edition is not just a look forward, but also a reverent look back at the journey that shaped a nation and an industry.
First Impressions: A Show for the Ages
To say that the 2025 edition of NYIAS “pulled out all the stops” is an understatement. Every inch of the Javits Center buzzed with excitement as visitors navigated immersive test tracks, admired ultra-luxury debuts, and soaked up the living timeline of auto history.
At the core of this celebratory year lies the Heritage Exhibit, a reverent stroll through 125 years of automotive progress. Highlights include a pristine 1909 Cadillac Model 30 Demi Tonneau, a rakish 1933 Pierce-Arrow Model 1247, and the space-age 1955 Mercedes-Benz 300SL Gullwing. It’s hard not to feel awe at the tactile presence of these machines that once defined eras.
For nostalgia lovers and design aficionados alike, the Golden Era Exhibit was a chrome-and-tailfin dreamscape. The 1957 Cadillac Eldorado, with its exaggerated luxury, stood proudly alongside the equally flamboyant 1958 Buick Limited and the rare 1955 Packard Caribbean—each an emblem of America's postwar optimism and style.
But the NYIAS is not just about looking back. It is a showcase of where the industry is headed—and the present state of affairs is as electrifying as it is diverse. The expanded EV Test Track, now covering over 90,000 square feet, allowed visitors to ride in 17 of the newest electric vehicles. The slalom lanes and acceleration pads gave real-time insight into the instant torque and buttery ride of the Ford F-150 Lightning, Cadillac LYRIQ, Kia EV9, and more.
High-Octane Highlights: Power, Performance, and Personality
If there’s one element that reliably turns heads and stirs hearts, it’s the presence of supercars—and Brian Miller, the show’s Vice Chairman and owner of Manhattan Motorcars, once again delivered. His curated display featured automotive unicorns like the Koenigsegg Regera, the Rimac Nevera, and the Lotus Eletre Carbon. Whether whisper-quiet and electric or fire-breathing and piston-powered, these million-dollar marvels reminded everyone why we fall in love with cars in the first place.
The Born to Rally Collection was another standout, paying homage to Subaru’s rich motorsport lineage. Curated by James Buzzetta, Jr., the exhibit traced the STI legacy through legendary models like the 1991 Legacy Turbo, the first U.S. WRX STI from 2004, and the coveted 2019 S209—a crown jewel limited to just 209 units.
But it wasn’t just OEMs basking in the spotlight. The R2XPO Rides & Rigs custom showcase brought individuality to the forefront. Whether it was lifted off-road beasts or low-slung street builds, these bespoke vehicles reflected the growing intersection of artistry and engineering.
A particular nod must go to Trans Am Worldwide, whose unveiling of three modern Chevelle Super Sports stole the retro-futurist show. These muscle cars—with 21st-century powertrains hiding beneath their 1960s silhouettes—demonstrated that American muscle isn’t just surviving; it’s thriving and evolving.
The Live Builds, the Culture, and the Crowd
Among the rarest experiences at this year’s show was a live Porsche build by Akira Nakai of RAUH-Welt Begriff (RWB), who transformed a 2006 Carrera S into a wide-bodied masterpiece right on the show floor. For fans of Porsche culture, watching Nakai-san at work was akin to witnessing a symphony composed in carbon fiber and sweat.
From April 18–20, Never Ride Stock transformed the NYIAS into a cultural playground. Blending cars, fashion, street art, and music, this high-energy installation proved that car culture isn't confined to the garage. It lives in how we dress, what we listen to, and how we move through the world.
Off-roaders weren’t left out either. Camp Jeep celebrated its 21st year at the Auto Show with its legendary 28-foot mountain and obstacle course, while Ford’s Built Wild Ride invited thrill-seekers to experience the Bronco Badlands in full off-road glory.
And for those dreaming of far horizons, Overlander Weekend (April 25–27) offered an immersive introduction into the world of vehicle-based exploration. From survival workshops to fully equipped rigs that look ready for Mars, this was a practical yet aspirational display for the adventurous soul.
Thought Leadership and the Pulse of the Industry
Beyond the eye candy, the NYIAS has always been a space for ideas—and the 2025 Automotive Forum underscored the industry’s commitment to shaping a sustainable, tech-forward future. Executives from Nissan, Hyundai, Volvo, and Kia offered insights on the challenges and opportunities ahead, with EV infrastructure, franchise evolution, and AI-driven safety tech dominating the discussion.
The World Traffic Safety Symposium, now in its 35th year, also returned with renewed urgency. Experts tackled issues like smart city design, driverless tech, and global safety standards, with appearances by NYS DMV Commissioner Mark Schroeder, Jean Todt (UN Special Envoy for Road Safety), and NYC DOT Commissioner Ydanis Rodriguez.
Of course, no NYIAS would be complete without the World Car Awards, now celebrating their 21st year. With winners like the Porsche Macan Electric, Hyundai Inster/Casper Electric, and BMW M5, the awards reaffirmed that innovation and elegance continue to define the world's most admired vehicles.
Final Thoughts: A Legacy Reaffirmed, A Future Embraced
There’s a moment at the New York International Auto Show—usually somewhere between your second test ride and fourth jaw-drop—when you realize this isn’t just an expo. It’s a rite of passage, a generational handoff of wonder, a living museum of what has been and what’s coming next.
Livein Magazine was proud to be on the ground to witness this unforgettable edition. Our Senior Contributor, Joseph Fraia, captured the spirit of the 2025 show perfectly:
“As a car journalist, I’ve been to countless shows around the world, but few compare to what New York pulled off for its 125th. The level of curation, the diversity of cars, and the seamless blend of history and cutting-edge tech was truly remarkable. I was particularly blown away by the Koenigsegg Regera and Rimac Nevera—those two redefine what we thought possible in the sports car category. The attention to detail in both engineering and presentation was simply stunning.”
“The Heritage Exhibit was more than just nostalgia—it was a reminder of how far we’ve come, and how essential this show has been to that journey. This isn’t just the past on display—it’s inspiration for the next generation.”
As the show enters its second century, Livein Magazine remains dedicated to covering the very best in automotive design, innovation, and culture. Whether it's live builds in Manhattan or track days in Monticello, our editorial mission is driven by a love for the road—and the machines that make the journey unforgettable.
The 2025 New York International Auto Show didn’t just honor its history. It wrote a bold, new chapter in it.
Photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
Article by Livein Staff
Known & Unknown - The Art Club Salmagundi NY challenges emerging artists to dare and be bold - Joseph Mandel answers it
Salmagundi Club NY is an extraordinary place for artists and art lovers. Not only because it is a fabulous home for creatives, with its galleries, halls, library, and the beloved speakeasy bar, but also because it’s a formidable springboard and platform for emerging artists.
This year the Club, and the passionate, talented Chair of the Junior/Scholarship Program Stella Chang, set the stage for a great display of art, posing a unique challenge to the participants of the program: to join the “Known & Unknown” exhibition, in which they present works from both their principal form of expression and an unfamiliar one. A challenge. To display their strengths and to show how they can think out of the box.
I was particularly intrigued by this project, not only as a writer for Livein Magazine, but as a Salmagundi resident artist myself, and I asked Stella if I could interview few of the artists admitted to the show to hear directly from them how they dealt with that challenge. I was able to have three great conversations. With Joseph Mandel, Elena Bria, and Jaivin McCoy.
I came up with five straightforward questions. No filters. Without mincing words.
In this series of three interviews, we start with Joseph Mandel.
Joseph Mandel, Joan of Arc, oil on canvas, 24x36 - 2025
1. What brought you to realism and the choice of your materials?
Joseph tells me that what it was was a sort of internal pressure he put on himself to prove to himself and the world that he had good technical abilities to paint and sculpt in realism. Also, because the art school was focusing more on contemporary art at his college, if he could excel in realism in its class, that would have meant something. When it comes to its medium of choice, Joseph actually started as a sculptor, using different materials (bronze, marble, etc.), studying art history he became fond of also other media and, because he was already painting when during its sculpting, it was an organic transition transitioning more to brushes and canvases. And because sculptures are more demanding, because of the spaces, materials, and time they require, painting also came out as more practical and more effective in keeping his motivation and drive on. And the result has been almost 100 paintings over the last ten years. Joseph focuses mostly on oil, of which he likes the high quality it produces. I was fascinated by this artistic transition and intrigued to see if what Joseph had to learn in terms of body anatomy, muscular reactions, and face anatomy had an influence on his style and techniques as a painter. And the answer is yes. During his journey, he found out that, even if his pictures were stylistically commendable, they were not always anatomically correct. And thanks to his knowledge and expertise in sculpting, he improved and enhanced his skills as a painter greatly.
2. How does an object/person/scene become the subject of your work?
To answer this question, Joseph refers to the series he is working on at the moment. It is based on historical figures, heroes, and known characters portrayed in a more modern or contemporary context, both stylistically and representationally. Joseph is trying to honor history while bringing those subjects into new directions that might interest other people in today’s art world.
3. What do you think about New York? How do you find the current art scene?
Joseph always liked the Big Apple and has a soft spot for New York. As a young artist, he feels he is still green to the art scene, and he is excited to jump in and get exposed. In his experience, New York can be welcoming, engaging, and often inspiring, especially thanks to the uniqueness of New Yorkers and the way they present and carry themselves.
4. What do you like about the Salmagundi?
What Joseph likes about the Club is that it gives him the opportunity to grow his network as an artist, to get exposure and display his works, but also, being such an historic place, with a long tradition and a bit old fashion, he is interested to see in which direction the Club will go in the future, and how it reacts to stimuli from young and upcoming artists like him.
Joseph Mandel, Chris in Beige, oil on canvas, 30x40 - 2025
5. What can you tell us about the works of yours selected for the upcoming show in May?
Joseph is presenting large-scale figure portraits, based on realism, academically painted, from the above-mentioned series of historical figures: in particular, Heracles and Joan of Arc, two characters and stories he is very passionate about. He is particularly connected to these works because he asked friends and family to model for him. Heracles is a friend who is a dental student at NYU and a bodybuilder, and he has Italian and Mediterranean heritage, so he was literally designed for this role. Joan is a friend of his fiancé with European heritage. He enriched the works with some gold leaves and put these characters in minimalistic but contemporary settings.
I was delighted by this conversation. Every time, it is fascinating to find out about the choices that have shaped a particular talent and his craft.
In the next article, we will have another conversation with Elena Bria. Stay tuned.
Article by Joseph Ralph Fraia
Images courtesy of Joseph Mandel and Salmagundi Club NY
Art in Transition: A New Generation of Visionaries Unveiled at Salmagundi Club’s “Known & Unknown”
A Dynamic Moment for Art in New York
In a city where tradition meets innovation on every corner, the Salmagundi Club—a bastion of American artistic legacy—once again proves its cultural relevance with Known & Unknown, a juried exhibition that promises to be one of the season’s most compelling events. Running through May 16, 2025, the show highlights the evolving voices of artists under 35, providing a rare and thrilling glimpse into the dual lives of emerging talent. For seasoned collectors and curious newcomers alike, this exhibition is not just a show—it’s an intimate conversation with the future of art.
Jailing McCoy - Jonny in Repose
The Concept: Tradition Meets Experimentation
What makes Known & Unknown truly exceptional is its carefully curated format: each selected artist is represented by two works—one steeped in classical training and another that ventures into the experimental. The “known” speaks to the artist’s fluency in traditional techniques, often honed through academic rigor and disciplined studio practice. The “unknown” challenges that foundation, pushing boundaries through unorthodox media, unconventional subject matter, or radical new forms.
This mirrored display does more than showcase technical ability; it invites us to witness the very moment of transformation—when an artist begins to deviate from the well-trodden path and chart their own. It’s a format that offers more than aesthetic pleasure; it offers insight into risk-taking, evolution, and courage.
Flo De Giovanni Pacini - The Spirit of Hope
A Showcase of Boundless Mediums and Voices
Visitors to Known & Unknown can expect to see a rich diversity of artistic media—paintings, photography, sculpture, mixed media, and beyond. This variety is not simply decorative; it reflects the real pluralism of today’s art world, where boundaries between mediums are more porous than ever.
More importantly, this exhibition brings together artists who, despite their youth, exhibit a command of craft that rivals that of many seasoned professionals. Their works, whether rooted in figurative painting or breaking ground through conceptual abstraction, are unified by a clear sense of purpose and ambition. These are creators for whom art is not just expression, but inquiry.
Maggie Okeefe - County Highway
Meet the Artists: Stories Behind the Canvas
Tonight’s opening reception offers more than a viewing opportunity—it’s a portal into each artist’s personal narrative. Attendees will have the chance to engage with the creators behind the works, learn about their processes, and hear directly about the tensions and triumphs that shaped their dual submissions.
These conversations often reveal as much as the artwork itself. You may find that a meticulously rendered oil portrait is paired with a chaotic digital collage born of grief or joy. Or that a minimalist sculpture made of steel and stone coexists with an ephemeral installation of thread and shadow. The juxtaposition is not just aesthetic; it’s psychological, emotional, and philosophical.
Collectors Take Note: Art with a Narrative Edge
For collectors, Known & Unknown is more than a treasure trove of original art—it’s a chance to invest in artists at the very cusp of their careers. Each work in this show is not only a standalone piece but also part of a larger story—one that tracks an artist’s development, ambition, and willingness to take creative risks.
The dual-format structure offers unique insight that is rarely available to collectors: you don’t just see what an artist can do, you see where they’re going. This foresight makes every acquisition a meaningful one, whether you're building a serious collection or buying your first piece.
Moreover, by purchasing works from this exhibition, you’re doing more than investing in art—you’re directly supporting artists at a formative moment in their lives and careers. In today’s rapidly shifting art economy, that kind of patronage is not just generous; it’s vital.
Flo De Giovanni Pacini - Wake Up
Why You Should Attend Tonight’s Reception
Art is best experienced in the presence of those who make it. Tonight’s reception offers the rare privilege of meeting this new generation of artists face-to-face, discussing their work over a glass of wine, and perhaps discovering a piece—or a story—that resonates deeply with you.
This is not merely a social event, but a cultural moment: a celebration of fresh vision, of artistic bravery, and of the timeless dialogue between tradition and innovation. Whether you're a collector, a fellow artist, or simply someone who values creativity, your presence tonight contributes to that dialogue.
And if you fall in love with a piece, you can make it yours—on the spot.
Why This Exhibition Matters
Known & Unknown is not just another gallery show—it’s a living testament to the vitality of emerging talent and a rare opportunity to trace the lineage of artistic evolution in real-time. It captures the pulse of a generation unafraid to honor tradition while disrupting it, to celebrate the known while boldly embracing the unknown.
In a world increasingly defined by flux, uncertainty, and reinvention, the works in this show remind us that art is both anchor and compass. These young creators are not simply making things—they are making meaning.
Their courage deserves your attention. And if you can't make it tonight, the exhibition will run until May 16. Visit salmagundi.org for hours and additional information.
About the Salmagundi Club NYC
Founded in 1871, and located at 47 5th Avenuek, the Salmagundi Club is one of New York City’s oldest and most revered art institutions. Housed in a historic brownstone in Greenwich Village, it has long been a hub for artists, collectors, and connoisseurs. Its mission is to promote the knowledge, practice, and appreciation of the visual arts through exhibitions, classes, lectures, and community engagement. With Known & Unknown, the Club reaffirms its commitment to nurturing new talent while honoring its legacy—a perfect union of past, present, and future.
Cover image by Elena Bria - Dolce far niente
Article by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
Fashion 4 Ukraine: A Night of Style, Elegance, and Support for a Worthy Cause
On a vibrant evening in TriBeCa, the Mriya Gallery hosted a fashion spectacle that was more than just a celebration of beauty and creativity—it was a show with heart and purpose. "Fashion 4 Ukraine," organized by entrepreneur and fashion model Olga Ivanidi, in collaboration with actor and designer Peyton North, was a breathtaking event benefiting the Bird of Light Foundation, which helps children affected by the war in Ukraine. The night was a moving testament to the power of fashion to inspire and support humanitarian causes.
The star-studded guest list included Ukrainian-American Ms. Ukraine World 2024 Anhelina Smith, who dazzled with her presence, and celebrated New York-based photographer and Senior Contributor for Livein Magazine Joseph Fraia. Fraia, known for his fine-art photography, expertly captured the essence of the event with his exclusive images, which will be featured in the upcoming prestigiouspaper edition of Livein Magazine.
In a venue packed with influencers, fashion enthusiasts, and jetsetters, the display of fashion creations was truly mesmerizing. The collection reflected a deep admiration for traditional femininity, with each designer offering a fresh, almost romantic, valorization of feminine beauty and seduction. Let’s take a closer look at the standout collections of the night.
KOHAY by Valeriia Yamshchykova
KOHAY opened the show with a masterclass in juxtaposing sharp, modern lines with fluid femininity. Their designs played with structure and softness, balancing edginess with grace, and stood out for the earthy, raw colors that looked coming straight from the Amazon jungle. The brand’s ability to turn traditional silhouettes into modern, powerful statements made it a favorite among the audience, along with its attention to the environment: the entire collection was made with faux leather and ethically sourced.
OLENA NEW YORK
OLENA NEW YORK, a renowned and beloved Ukrainian brand of the Big Apple brought its famous timeless and distinctive vintage style to the show, blending traditional Ukrainian motifs with contemporary urban fashion. The beautiful dresses, a real first-timer for her (being a second generation tailor) were paired with the classy and edgy purses, clutches, and pocket books she became famous for. The use of sophisticated fabrics and bold, geometric patterns spoke of cultural pride, while the clean, chic lines of the garments felt perfect for the fanciest parties of New York. The collection was a reminder of the beauty that can be born from blending heritage with modern design.
Peyton North: L!ViN THE DREAM
Actor and painter-turned-designer Peyton North’s collection, "L!ViN THE DREAM," was exactly that—a dream. North's signature style, known for its easy elegance and laid-back charm, was on full display. Blazers with unique and original hand-painted art, strong colors, and sharp cuts reflected a deep appreciation for effortless beauty. Each piece radiated a timeless appeal that felt wearable yet luxurious, with hints of Hollywood glamour and hip hop vibe.
KATERYNA
KATERYNA was arguably the showstopper of the night. This collection - 100% handmade in Ukraine - exuded ethereal beauty, with flowing dresses in various delicate tones of white, cream, beige, and hand-embroidered details that took the audience’s breath away. Kateryna’s vision of femininity was soft yet powerful, and the romantic silhouettes were balanced by an attention to structure that made the garments both beautiful and wearable. This collection stood out for its artistic interpretation of elegance, femininity, and timeless beauty. After a hiatus of 8 years, KATERYNA has produced her Reborn collection out of a creative impetus, without sketches and mockups, and using exclusively upcycled materials.
Anna YUDAEVA Couture
Anna YUDAEVA brought couture-level artistry to the runway with designs that dazzled in their meticulous construction and imaginative use of materials. The collection featured creation inspired by European royal fashion of the 17th and 18th century. Her gowns, often featuring dramatic silhouettes, intricate beadwork, and sculptural elements, were red-carpet worthy. YUDAEVA’s ability to mix drama with elegance was nothing short of inspiring, a fitting tribute to haute couture.
OLYA MAK
OLYA MAK’s collection of wedding dresses brought a touch of bohemian whimsy to the event. Known for her carefree yet polished designs, her pieces featured flowing fabrics and a sense of playful femininity for the day that is most important in a woman's life. The elegant materials and meticulous embroderies made it feel like a perfect collection for the free-spirited bride who still loves a romantic look.
Ira Lysa
Ira Lysa’s designs took a bold, modern approach to femininity. With structured silhouettes and top-quality linen fabrics, her ready-to-wear collection celebrated the strong, independent woman who wants too look edgy and beautiful at work, going out, or for a special occasion. Her pieces had a futuristic edge, with glossy fabrics and unconventional cuts making a statement on the runway.
RAVEN
The show was the launch of the Ukrain outwear and urbanwear, Raven, an occurrence that was kept ultra secret to surprise the audience. RAVEN’s collection was dark, moody, and unapologetically daring. It offered a gothic twist on contemporary fashion, with dramatic use of military suits, traditional Ukrainian symbology, and an aura of mystery. The theatricality of RAVEN’s pieces created a striking contrast to the more ethereal designs of the evening, ensuring they left a lasting impression.
Lisa Marie LM.INK
Lisa Marie of LM.INK is a renowned fashion model and an internationally acclaimed musician and singer, who brought a youthful, streetwear-inspired energy to the runway. With bold graphics, oversized silhouettes, and a rebellious spirit, the collection felt fresh and modern. LM.INK was a clear favorite among younger attendees, who admired the brand’s unapologetic individuality and cutting-edge style.
SARASVATY LINGERIE
SARASVATY LINGERIE was a colorful, extravagant, and boombastic addition to the show with its original underwear and costumes, an explosion of positive energy. The collection featured beautifully crafted lingerie pieces that combined originalitywith sensuality. Soft lace, intricate detailing, and flattering cuts highlighted femininity and masculinity while offering comfort. It was a reminder that lingerie can be both a personal expression of beauty and an empowering form of self-love.
And the winner is…
In a night filled with memorable collections, Kateryna was the standout. Her ability to balance romantic, dreamy designs with practical wearability made her collection unforgettable. The delicate craftsmanship, combined with a strong artistic vision, allowed her garments to transcend the runway and speak directly to the audience’s hearts. The collection’s soft tones, intricate hand embroidery, and timeless elegance made it a true masterpiece of the evening.
"Fashion 4 Ukraine" was a night to remember, not just for the stunning designs but for the meaningful cause behind it. Each designer brought something unique to the table, but it was Kateryna that left a lasting impact, embodying the spirit of the event—beautiful, powerful, and filled with purpose.
It was really refreshing to see pure and authentic femininity celebrated again, and men's charm unapologetically displayed, thanks to talented designers, gorgeous models, and an impeccable production by Olga Ivanidi and Peyton North.
We can't wait to attend the next Fashion Week.
Article by Livein Staff
Photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
The 80th Columbus Day Parade: A Vibrant Celebration of Italian-American Heritage
New York, October 15, 2024 – The 80th edition of the Columbus Day Parade unfolded along Fifth Avenue yesterday, drawing crowds from across the country to celebrate Italian-American pride and heritage. With a breathtaking display of pageantry, culture, and history, this year’s parade was particularly special as it featured a wide array of delegations from Italy. From the colorful artistry of Carnival masks to the athletic prowess of flag throwers, traditional folk dancers, and enthusiastic young students, the event embodied the multicultural spirit of Italy.
This milestone edition was more than just a procession—it was a powerful reminder of the significance of preserving Italian-American heritage in the United States. As the largest event of its kind in the world, the Columbus Day Parade not only honors the contributions of Italian immigrants but also seeks to reinforce the values of exploration, unity, and cultural exchange that have shaped America.
A Parade Rich in Cultural Exchange
The 80th parade transformed Fifth Avenue into a moving canvas of Italian tradition, bringing an authentic slice of Italy to New York City. Marching bands from Italian towns played traditional music alongside high school bands from New York, creating a unique blend of sounds that captured both nostalgia and modern pride.
Some of the parade’s highlights included groups wearing Venice’s elaborate Carnival masks, expertly crafted to showcase Italy’s artistic legacy. Flag-throwers, or sbandieratori, dazzled the crowd with their acrobatics, tossing banners high into the autumn sky. Traditional folk dancers, dressed in regional costumes, evoked the charm of Italy’s diverse provinces, while students waved flags, excited to share their heritage with a new audience. This fusion of history and youth underlined how traditions can remain alive through generations, continuously reinterpreted and passed down.
The 2024 parade wasn’t just a tribute to Italy’s past but a celebration of its dynamic present. Through these performances, the event highlighted Italy’s ability to embrace diversity while maintaining strong cultural roots—a reflection of the Italian-American experience in the U.S.
A Legacy to Defend: Columbus as a Symbol of Exploration
Beyond the lively festivities, the parade also carried a message about the importance of preserving historical truth—especially regarding the legacy of Christopher Columbus. Recent years have seen heightened debates around Columbus’s place in history, with some criticizing his legacy while others defend him as a symbol of courage and exploration. For many Italian-Americans, Columbus remains a figure of pride, representing not only the challenges of his time but also the pioneering spirit that resonates with the immigrant experience.
Columbus’s 1492 voyage was an extraordinary feat. He achieved what was thought impossible in his era, crossing uncharted seas and connecting the Old and New Worlds. His efforts sparked the Modern Era and a period of great exploration, opening the door for cultural exchanges and transforming global history. While it is essential to recognize the complexities of history, it is equally important to acknowledge Columbus as a visionary whose daring spirit inspired generations of explorers and adventurers.
Conclusion: A Celebration of Heritage and Hope
The 80th Columbus Day Parade was not just a celebration of Italian-American pride but a call to preserve and cherish cultural heritage in an era of growing global interconnectedness. It underscored the need to defend the truth about historical figures like Columbus while recognizing the importance of their accomplishments in shaping our modern world.
With delegations from Italy bringing their traditions to life on Fifth Avenue, the 2024 parade reaffirmed that heritage is not static—it is a living, evolving force that connects the past with the future. Just as Columbus charted new paths centuries ago, Italian-Americans continue to enrich the cultural tapestry of the United States, embodying the spirit of exploration, unity, and resilience. The parade was a powerful reminder that preserving heritage is not only about remembering where we came from but also about inspiring future generations to chart new courses of their own.
As the final note of the Italian national anthem echoed through the streets, the crowd’s cheers reflected not only joy but also a shared sense of pride and hope for the future. The Columbus Day Parade, in its 80th edition, once again proved to be a vibrant and enduring celebration of Italian-American identity and the universal values of discovery and community.
Article and photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
Iconic Venue Fotografiska New York Plans to Relocate
Vivian Maier and Bruce Gilden's exhibits will close out the landmark gallery at 281 Park Ave. South
Fotografiska, the contemporary museum of photography, art, and culture, will relocate its New York location to better meet the needs of its visitors and expand gallery space in response to the ambitious visions of the artists it presents globally. After five years of strong ticket sales and a highly engaged membership base, the last day in its current building will be September 29th, 2024.
The planned relocation is part of the international museum’s strategic evolution and follows the success of recent openings in Berlin and Shanghai. In celebration of New York City, Fotografiska’s final exhibitions at 281 Park Avenue South will showcase the work of the late photographer Vivian Maier, running from May 31st to September 29th, and the legendary street photographer, Bruce Gilden, running from June 21st to September 29th. A new exhibition documenting 100 years of Nightlife in New York City will be presented in a temporary location following the closure of 281 Park Ave. South.
The Verōnika Restaurant and Chapel Bar will also be closing in mid-June, though a food and beverage program will be announced alongside the new location.
“At the core of Fotografiska is a dedication to inspiring new perspectives by amplifying some of the greatest artists of our time,” said Yoram Roth, Executive Chairman of the Fotografiska Board. “As it’s become clear that our current space is not conducive to this vision, our commitment to the city’s art scene remains unwavering.”
“I am immensely proud of what we have accomplished with Fotografiska in just five years, cementing our role as part of the New York arts landscape through unique exhibitions and dynamic programming,” said Sophie Wright, Executive Director of Fotografiska New York. “I have tremendous respect for our staff, some of whom have been with us since opening, and offer my sincerest gratitude for their dedication and talent that contributed to our successes. I look forward to sharing updates on our upcoming programming.”
The tenure at the Park Avenue South location is marked by 48 prominent and diverse exhibitions, covering global issues to local narratives, and drawing in hundreds of thousands of visitors from across the globe. Some highlights include the first exhibition celebrating 50 Years of Hip-Hop, the first-lifetime retrospective in the US of David LaChapelle’s work, introducing Daniel Arsham’s photography work, and premiering Andres Serrano’s Infamous series. The museum also mounted exhibitions of New York City-based artists such as Kia LaBeija, Adrienne Raquel, Martin Schoeller, Pixy Liao, and Ethan James Green, as well as ground-breaking shows by international artists such as Josèfa Ntjam, Hassan Hajjaj, and Tony Gum, among others. Several of these inspiring and provoking exhibitions are touring Fotografiska’s international locations in Berlin, Stockholm, Tallinn, and Shanghai.
Since its opening in 2019, Fotografiska’s New York location has been a cornerstone of diverse cultural exploration in the heart of Manhattan. Through the challenges of the pandemic, the institution remained steadfast in its mission to inspire new perspectives that contribute to a more conscious world.
As Fotografiska New York navigates the process of relocating, it extends its deepest gratitude to its dedicated community, members, and partners for supporting us on this remarkable journey. The museum remains committed to enhancing the unique cultural life and diversity of New York and looks forward to announcing its new location.
Renowned and celebrated New York photographer Joseph Fraia will attend the closing event and publish a reportage for Livein Magazine.
About Fotografiska
Fotografiska is the contemporary museum of photography, art, and culture. Founded in Stockholm in 2010, Fotografiska is a destination to discover world-class photography, eclectic programming, elevated dining, and surprising new perspectives. Guided by a mission to inspire a more conscious world through the power of photography, art, and culture, Fotografiska produces dynamic and unparalleled rotating exhibitions, spanning various genres in inclusive environments. With a dedicated international community and locations in Stockholm, New York City, Tallinn, Berlin, and Shanghai, Fotografiska is the premier global gathering place for photography and culture.
newyork.fotografiska.com | @fotografiska.newyork
About Joseph Fraia
Joseph Fraia is a renowned New York photographer, known for his versatility and artistry across a diverse range of subjects. As a resident artist member at the prestigious Salmagundi Club NYC, Joseph Fraia’s work reflects a mastery of both fine art and commercial photography. With over 15 years of experience, his career has spanned from fashion to documentary photography, capturing compelling stories with a distinctive aesthetic. His work has also gained international recognition through ad campaigns, where his eye for detail and creativity shine. A senior contributor at Livein Magazine, Joseph Fraia continues to influence the visual arts world with his ability to fuse technical skill with artistic vision. His contributions to both New York’s art scene and the global creative landscape affirm his status as a celebrated figure in contemporary photography.
jrfstudio.com | @jrfstudio
Fashion for a cause at Mriya Gallery in TriBeCa, New York
Fashion 4 Ukraine Premieres Designers and Models for Fashion Week Show
Debut at Tribeca's Mriya Gallery Benefiting Children Impacted by War in Ukraine
Bird of Light Foundation Ignites Increasing Support During New York Fashion Week on Sept. 14, 2024
The Mriya Gallery will transform into a high-fashion haven for the highly anticipated Fashion 4 Ukrainerunway show on Saturday, Sept. 14, 2024. This extraordinary fashion show, produced by Olga Ivanidi and Peyton North, will showcase top Ukrainian and American designers, models, fashion arts fostering cultural exchange and supporting those affected by the war through the Bird of Light Foundation.
Fashion 4 Ukraine will be held at the Mriya Gallery, located at 101 Reade Street in the trendy Tribeca neighborhood in New York City, from 4-8 pm EDT. The evening promises an array of stunning collections from Valeriia Yamshchykova of KOHAY, Anna Yudaeva of YUDAEVA COUTURE, OLYA MAK, Olena Knyr of SARASVATY Lingerie, Olena Wills of OLENA NEW YORK, Ira Lysa, KATERYNA, Peyton North of LIVIN THE DREAM, and Lisa Marie of LM.INK. Each designer will showcase their unique creations, reflecting their rich cultural heritage while highlighting the fusion of Ukrainian and American fashion aesthetics.
Olga Ivanidi, founder and executive producer, holds a BA in Business Management from a Ukrainian university and an MA in Journalism from Columbia College, Chicago. With over a decade of modeling experience, she has walked runways for renowned designers at fashion weeks across the U.S., including New York, Miami, Los Angeles, Dallas, Austin, Houston, San Diego, and New Orleans, winning multiple beauty pageant titles in Ukraine. This year, Olga leveraged her education and modeling experience to launch the Fashion 4 Ukraine show during New York Fashion Week.
Designer and artistic visionary Peyton North is the co-producer and director. His artistic pursuits include acting, modeling, visual and performing arts, Founder of Livin' The Dream, custom clothing brand and Amazing In The Making Productions. North's designs will be featured on runways in both the 2024 NYC and New Orleans Fashion Week shows.
The event's beneficiary is the Bird of Light Foundation, which provides emergency aid to Ukrainian children returning home from Russian captivity. All proceeds will be donated to this vital cause, assisting with housing, medical care, and education for the affected children.
Guests will enjoy live performances by Andrew Kovalov (Brunettes Shoot Blondes), live painting by Art Club Jersey City(Valentyna Zasutska), silent action, and an after party. Premier Sponsors include: Zirka Place Beauty Salon, SVETA Restaurant, Flowers Central Jersey, VESELKARestaurant, and Olena Nikitska -- Ukrainian-American Real Estate Agent licensed in Florida. Ms. Ukraine World 2024 Anhelina Smith will be a celebrity model.
The event is SOLD OUT.
Press Release courtesy of Betsy Barnes Media
Note from the Editoral Staff of Livein Magazine:
At Livein we are against senseless wars, especially those funded by the corruption of the American government and the Biden administration. But differences in moral views should never make us forget that, in war time, the weakest in society are the ones who suffer the most: elderly, women, and children.
We have vetted the producers of the event and the non-profit beneficiary of the funds and we believe, to the best of our current knowledge, that this event will help children in distress in a warzone.
It is always the right time to do the right thing.
Terminator Zero: August 29th on Netflix humanity's new attempt at stopping Skynet
Showrunner Mattson Tomlin at the World Premiere of Terminator Zero at Anime NYC - Photo by @jrfstudio
Director Musashi Kudō at the World Premiere of Terminator Zero at Anime NYC - Photo by @jrfstudio
In the first ever animated show centered on ‘The Terminator' universe, showrunner Mattson Tomlin and director Masashi Kudō take fans on a visual journey and a gripping story that will delight all Doomsday fans.
The lights dimmed, and the crowd at the Javits Center's main hall fell into an anticipatory hush. As the opening frames of 'Terminator Zero' flickered to life on the giant screen, I felt a familiar thrill, a sensation I hadn’t experienced since the first time I watched James Cameron’s original 'Terminator' films. By the time the premiere of the first two episodes ended, I was glued to my chair, utterly captivated by what I had just witnessed.
'Terminator Zero', Netflix’s newest addition to the 'Terminator' franchise, successfully captures the raw energy and gritty atmosphere that made the original films, particularly 'The Terminator' (1984), 'Terminator 2: Judgment Day' (1991), and even 'Terminator Salvation' (2009), iconic. The series doesn’t just echo the past—it reinvigorates it. Heavy weaponry, crude action, and a dark, dystopian aesthetic dominate the screen, while the cinematography is nothing short of breathtaking. The entire experience left me with that distinct taste of raw metal in my mouth—the same taste I remember from the first time I saw Arnold Schwarzenegger’s relentless cyborg on the big screen.
More than just a visual treat, 'Terminator Zero' revisits the haunting existential questions posed by its predecessors. The series probes deeply into the nature of humanity, exploring themes of good versus evil, the double-edged sword of technological advancement, and the moral complexities surrounding artificial intelligence. Is AI the next step in human evolution, or just another tool for oppression? Do humans deserve to inherit the Earth, or are we on a path to self-destruction? These are the questions that hang over the new series like a shadow, drawing eerie parallels to the world we live in today.
In the ‘80s and ‘90s, Skynet and AI were the stuff of science fiction, terrifying yet distant possibilities. But today, with the rapid advancement of AI technologies, Skynet no longer feels like mere fiction—it’s a plausible, haunting outcome. This new series, even in its early episodes, deftly sets the stage to engage with these deep philosophical implications, just as the original films did. The question of whether humankind is doomed to a self-destructive fate or if individual actions can change the course of history looms large once again, giving the narrative a profound sense of urgency and relevance.
Content Creator and Social Media Personality Khleo Thomas hosted the World Premiere at Anime NYC - Photo by @jrfstudio
First Impressions
As the lights came back on and the applause erupted, I was struck by how well-rounded and poignant the storyline felt, thanks to the masterful writing by showrunner Mattson Tomlin. Over the course of four years, Tomlin painstakingly crafted a narrative that not only honors the legacy of the 'Terminator' franchise but also introduces fresh, innovative elements to the mix. During the panel discussion, Tomlin shared the immense pressure he felt to stay true to the lore of the world James Cameron created. He emphasized his desire to strike that delicate balance between action-packed sequences and the complex sci-fi themes that elevated the original horror movie concept to something much deeper in 'Terminator 2' and 'Salvation'.
Director Masashi Kudō’s contribution to the project cannot be overstated. His direction and cinematography are intense and deeply engaging, with several original artistic solutions that enhance the overall narrative. Kudō faced the unique challenge of making the first 'Terminator' story set in Japan both credible and compelling. A Japanese-looking Terminator, set against the backdrop of 1990s Tokyo, could have easily felt out of place. Yet, Kudō’s vision brings it to life in a way that not only satisfies hardcore fans but also introduces the franchise to a whole new audience. His ability to meld the grim, metallic essence of the original films with the vibrant, neon-soaked aesthetic of Japan is nothing short of remarkable.
Equally impressive is the work of the design team led by Haruka Watanabe. The attention to detail in recreating the Japan of the ‘70s is extraordinary. The bustling streets of Tokyo, the architecture, the fashion—everything feels authentic and meticulously researched. Watanabe and her team succeeded in crafting a vivid, living world that feels both familiar and new, a crucial element that grounds the series in a specific time and place while allowing the fantastical elements to shine.
The excitement of the anticipation was palpable in the room - Photo by @jrfstudio
Final Thoughts
Leaving the screening room, I couldn’t help but feel a deep sense of satisfaction. The two episodes of 'Terminator Zero' that premiered at Anime NYC were a triumph, not just in terms of entertainment but as a testament to the care and respect that went into preserving the authenticity of the franchise. The thousands of fans present shared my enthusiasm, their energy palpable in the aftermath of the screening. This is a win for all those who have long hoped to see the lore of their favorite stories preserved and nurtured.
Tomlin and Kudō have done a remarkable job, creating a captivating story in a new scenario within a beloved universe. 'Terminator Zero' is a must-watch, not only for fans of the franchise but for anyone interested in a captivating, thought-provoking narrative. ‘Terminator Zero' is here, and it’s ready to take you into a new reality in which that could be our future.
I can’t wait to hear your thoughts and comments on the show.
And remember, “If you’re reading this article, you are the Resistance.”
Article and photos by Joseph Ralph Fraia - jrfstudio.com - @jrfstudio
Packed Main Hall at the World Premiere of Terminator Zero at Anime NYC - Photo by @jrfstudio
Estathic crowd at the World Premiere of Terminator Zero at Anime NYC - Photo by @jrfstudio
Joseph Ralph Fraia @jrfstudio at the World Premiere of Terminator Zero at Anime NYC with his inseparable Canon
Boricua de Corazón in the heart of New York City
Yesterday, New York City was awash with vibrant colors, infectious rhythms, and boundless enthusiasm as it hosted the 2024 Puerto Rico Day Parade, a jubilant celebration that highlighted the theme "Boricua de Corazón" or "Puerto Rican at Heart." This theme resonated deeply with both Puerto Ricans on the island and those living in the United States, serving as a poignant reminder of their rich heritage and enduring pride.
The parade was an explosion of Puerto Rican culture, featuring elaborate floats adorned with the iconic red, white, and blue of the Puerto Rican flag. Participants and onlookers alike donned traditional attire, while the streets echoed with the sounds of salsa, reggaeton, and bomba y plena, underscoring the profound musical legacy of Puerto Rico.
This year's grand marshal was the renowned salsa singer Tito Nieves, whose presence brought an extra layer of excitement to the event. His involvement underscored the parade's connection to the vibrant musical traditions that are a cornerstone of Puerto Rican culture. Nieves’ infectious energy was matched by the madrina of the event, Lisa "Lisa Lisa" Velez, a celebrated musician who has long been a cherished figure in the Puerto Rican community. The padrino, actor and activist Ramón Rodriguez, brought a touch of Hollywood glamour and a strong voice for social justice, further enriching the parade's diverse representation.
As the parade made its way through the heart of New York City, it honored numerous Puerto Ricans who have made significant contributions across various fields such as music, sports, and activism. This acknowledgment served to inspire and instill pride in the younger generations, showcasing the impact and achievements of their compatriots.
Performers at the event included a stellar lineup of talent, each bringing their unique flair to the celebration. Lisa Lisa, known for her groundbreaking work in the 80s and 90s, captivated the audience with her classic hits. Rising stars like Bianca Graulau and Glorimar Marrero added contemporary beats to the mix, while Ana Teresa Toro and Rafi Mercado provided thought-provoking performances that highlighted Puerto Rican artistry and intellect.
Other notable performers included Asianna Saragosa Torres, Andrés González, Emilio Colón, Pedro Adorno, Cathy Vigo, and Zayra Pola, each contributing to the rich tapestry of the day's entertainment. Their performances ranged from soulful ballads to energetic dance routines, encapsulating the dynamic and multifaceted nature of Puerto Rican culture.
One of the standout aspects of this year’s parade was the work of internationally acclaimed photographer Joseph Ralph Fraia, who captured the event through his lens, immortalizing its vibrant energy and the genuine emotions of its participants. Fraia’s stunning photographs not only documented the spectacle but also conveyed the intense feelings and authenticity that define the Puerto Rico Day Parade. His images are a testament to the parade's success in bringing the community together in a shared celebration of identity and heritage.
The theme "Boricua de Corazón" encapsulated the essence of the event, reflecting a deep-seated love for Puerto Rico that transcends borders. For many Puerto Ricans in the United States, the parade is more than just a festive occasion; it is a powerful reminder of their roots and an opportunity to express their cultural pride. It serves as a bridge connecting them to their homeland, fostering a sense of unity and belonging.
The 2024 Puerto Rico Day Parade was a resounding success, a day of fun, color, and entertainment that showcased the indomitable spirit of the Puerto Rican people. It celebrated their achievements, honored their heritage, and, most importantly, reminded everyone that being "Boricua de Corazón" is a proud and unbreakable bond.
Article and photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
2024 Puerto Rico Day Parade in NYC
Photo by Joseph Ralph Fraia
The Puerto Rican Day Parade, an iconic and vibrant celebration of Puerto Rican culture and heritage, is set to return to New York City on June 9, 2024. This annual event, which marches along Fifth Avenue, is one of the largest cultural celebrations in the United States, drawing millions of spectators and participants. This year, the parade promises to be even more special, as it will be extensively covered by the esteemed New York photographer and reporter, Joseph Ralph Fraia.
Joseph Ralph Fraia, known for his compelling photojournalism and dynamic reporting, will be capturing the essence of the parade. Fraia’s work is celebrated for its ability to convey the raw emotions and spirit of his subjects, making him the perfect lens through which to view this colorful and joyous occasion. His coverage will provide an immersive experience for those unable to attend, highlighting the parade’s significance and its many peculiarities.
The Puerto Rican Day Parade is more than just a festive procession; it is a powerful expression of cultural pride and unity. Originating in 1958, the parade was established by the Puerto Rican community to celebrate their rich heritage and contributions to the fabric of American society. Over the decades, it has grown exponentially, now featuring a wide array of floats, musicians, dancers, and artists, all showcasing the diverse and vibrant culture of Puerto Rico.
One of the unique aspects of the parade is its role as a platform for addressing social and political issues. Each year, the event brings to light the challenges faced by Puerto Ricans both on the island and in the diaspora. Themes such as economic recovery, political representation, and cultural preservation are often highlighted, with prominent figures and activists participating to raise awareness and advocate for change.
The parade is also known for its array of traditional Puerto Rican music and dance. Attendees can expect to hear the rhythmic beats of plena and bomba, two genres that are deeply rooted in the island’s history. Additionally, salsa and reggaeton performances add a contemporary flair, reflecting the evolution of Puerto Rican music. These performances are not just for entertainment; they are a celebration of the island’s resilience and creativity.
Another peculiarity of the parade is the stunning display of traditional costumes and colorful attire. Participants often dress in the vibrant hues of the Puerto Rican flag, with elaborate outfits that pay homage to the island’s indigenous Taino heritage, as well as Spanish and African influences. This visual spectacle is a testament to the rich cultural tapestry of Puerto Rico.
Fraia’s coverage will undoubtedly capture these multifaceted elements of the parade. His keen eye for detail and storytelling will bring the energy and spirit of the event to life for viewers around the world. Through his lens, audiences will be able to appreciate not only the visual grandeur of the parade but also the deeper cultural and social significance it holds for the Puerto Rican community.
As the 2024 Puerto Rican Day Parade approaches, excitement is building. With Joseph Ralph Fraia documenting the event, there is a renewed sense of anticipation and pride. This year’s parade is set to be a landmark celebration, honoring the past, present, and future of Puerto Rican heritage with the world watching through Fraia’s evocative and insightful coverage.
Article by Livein Magazine Staff
Photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
The Spectacular 2024 Dumbo Drop: A Flying Parade in the Sky
In the heart of Dumbo, Brooklyn, an electrifying event unfolded, capturing the imagination of all who witnessed it—the 2024 Dumbo Drop. This whimsical extravaganza, held on the iconic Washington Avenue, saw the skies adorned with a joyous cascade of parachuted mini elephants, creating an unforgettable spectacle that delighted attendees of all ages.
More than just a fun-filled block party, the Dumbo Drop was a celebration with a noble cause. Proceeds from the event went towards supporting local school programs, ensuring that the community's educational initiatives continued to thrive. As mini elephants gracefully descended from the rooftops, laughter filled the air, echoing the spirit of unity and giving back.
For the young ones, the streets and Archway of DUMBO transformed into a playground of endless possibilities. From face painting to interactive games, children reveled in the vibrant atmosphere, their smiles reflecting the magic of the moment. Parents and guardians looked on with joy as their little ones immersed themselves in the festivities, creating cherished memories that would last a lifetime.
But the fun didn't end there. Adults of all ages joined in the excitement, indulging in complimentary popcorn as they basked in the sounds of live music echoing through the streets. The air pulsated with energy as cheerleaders dazzled the crowd with their spirited performances, while an awe-inspiring drum band provided the perfect rhythm to dance along to.
As the sun set on this spectacular event, the echoes of laughter and applause lingered in the air, a testament to the success of the 2024 Dumbo Drop. For all who attended, it was a day filled with joy, camaraderie, and the undeniable magic of community spirit. And as the crowd dispersed, whispers of anticipation could be heard—see you at next year's drop.
Article and photos by Joseph Fraia - @jrfstudio - jrfstudio.com
DUMBO DROP: Flying Elephants in Brooklyn
FRIDAY, MAY 31, 2024: DUMBO DROP ON WASHINGTON STREET
Thousands of Toy Elephants To Parachute from Rooftops Surrounding Brooklyn’s Most Iconic Street! Elephant Drops Take Place at 5pm and 7pm
DUMBO, Brooklyn (April 29, 2024) — One of Brooklyn’s most iconic experiences, the annual Dumbo Drop—a flying elephant fundraising spectacle—will take place on Friday, May 31, 2024 with two drops of thousands of parachuting toy elephants from the rooftops surrounding Washington Street at 5pm and 7pm. All individuals ages 2 and older are required to purchase a viewing ticket to witness the Drop.
Tickets begin at $15, and include a souvenir toy elephant, a guaranteed spot to view the Drop on the block of Washington Street between Front Street and Water Street, and an entry into that Drop’s prize sweepstakes. Drops are ticketed separately.
Significant neighborhood prizes for winners include: a six-month family membership to Life Time Dumbo ($4,000 value), a two-night stay at 1Hotel Brooklyn Bridge plus dinner at The Osprey ($2,000 value), a $500 Dumbo Shopping Spree, a ten-pack of classes to Ritual Moves ($400 value), and tabs at Gair, Joe Coffee, Salon Dumbo, and Dawn’s Til Dusk. Winners will be announced via email notification. Individuals can purchase viewing tickets online by visiting the link HERE.
Individuals who enter the sweepstakes do not have to be present to win. Proceeds from the #DUMBODROP support Dumbo’s Title 1 public schools, PS307 Elementary and The Dock Street Middle School. Each year’s elephants feature a uniquely designed parachute by a neighborhood artist. This year’s parachute is designed by Noah Lyon.
A FREE DUMBO ARCHWAY PARTY for all ages will also be held from 3:30 to 6:30pm. No ticket is needed for this area. Highlights include:-Kids Zone, featuring 30+ activities for kiddos aged 1-10, powered by Brooklyn Bridge Parents-Bedazzling Extravaganza, powered by Creatively Wild Art Studio-Beer Garden, run by The Brooklyn Flea-Taste of Dumbo, a Dumbo restaurant row featuring neighborhood restaurants offering delicious menu options. "DUMBO DROP is our favorite annual tradition,” said Dumbo Improvement District President Alexandria Sica. “Watch those elephants fly and raise money for our schools- it’s a win-win!" To access photos for editorial usage, please click here. Dumbo is grateful to this year’s sponsors: Dumbo Improvement District, Con Edison, Two Trees Management, Life Time Fitness, 1Hotel Brooklyn Bridge, 135 Plymouth Street, Juliana’s Pizza, and Ritual Moves, plus partners Brooklyn Bridge Parents, Creatively Wild Art Studio, Dock Street School, and PS307.
About the DUMBO Improvement District
The DUMBOImprovement District, founded in 2006, is a non-profit organization dedicated to enhancing and promoting DUMBO, Brooklyn—a bustling enclave on the waterfront where quintessential old New York charm meets creative Brooklyn at its very best.
The DUMBO Improvement District showcases DUMBO as a world-class destination, advocating on behalf of DUMBO's businesses, property owners, and residents, and amplifying its creative and innovative vibe through The Archway programming, public art, free WiFi, public space maintenance and the #DUMBOVIP card, among other initiatives. http://dumbo.nyc | @dumbo_brooklyn
Photos courtesy of Morahan Arts & Media
150 and counting: Kentucky Derby, not just a horse race
The historic and iconic horseback riding competition celebrates its 150th anniversary
In the realm of horse racing, few events command the attention and reverence of the Kentucky Derby. This iconic race, part of the esteemed Triple Crown series, has been the epitome of elegance, excitement, and excellence for a century and a half. As we mark the 150th anniversary of this legendary event, we delve into the rich tapestry of tradition, competition, and celebration that defines the Kentucky Derby.
The Triple Crown Tradition
The Triple Crown, comprised of the Kentucky Derby, the Preakness Stakes, and the Belmont Stakes, stands as the pinnacle of achievement in American horse racing. It represents the ultimate test of a horse's speed, stamina, and skill, requiring victories in all three races to claim the coveted title. Since its inception, only thirteen horses have achieved this remarkable feat, cementing their place in racing history.
The Kentucky Derby: A Run for the Roses
At the heart of the Triple Crown lies the Kentucky Derby, fondly known as the "Run for the Roses." Held annually on the first Saturday in May at Churchill Downs in Louisville, Kentucky, this illustrious race captivates audiences worldwide with its blend of athleticism and pageantry. From the stirring rendition of "My Old Kentucky Home" to the blanket of red roses adorning the winner, every facet of the Derby exudes tradition and grandeur.
The Tradition of Watch Parties
Beyond the hallowed grounds of Churchill Downs, the Kentucky Derby inspires a nationwide celebration. Watch parties spring up across the country, where enthusiasts don their most vibrant suits and dresses, adorned with original and peculiar hats reminiscent of Derby fashion. Amidst the revelry, attendees sip the iconic mint julep, a refreshing concoction synonymous with Derby day.
Challenges and Intrigue of the Race
While the Kentucky Derby is steeped in tradition, each year brings its own set of challenges and surprises. The grueling 1.25-mile race demands speed, agility, and strategy from both horse and rider, while the unpredictable nature of the sport ensures that no victory is guaranteed. This year, horses favored to claim the coveted garland of roses include 'Sierra Leone' and 'Fierceness,' with potential dark horses such as 'Track Phantom,' 'T O Password,' 'Dornoch,' and 'Just a Touch' adding an element of unpredictability to the competition.
Unique Venue and Star-Studded Attendees
One of the hallmarks of the Kentucky Derby is its historic venue, Churchill Downs. Nestled in the heart of Louisville, Kentucky, this iconic racetrack serves as the backdrop for countless moments of triumph and triumph. Moreover, the Derby attracts a star-studded roster of celebrities who flock to the event, adding an extra layer of glamour and excitement to the proceedings. From Hollywood A-listers to sports icons, the Derby is a magnet for the rich and famous.
Celebrating Across the Nation
While the main event unfolds in Louisville, the spirit of the Kentucky Derby resonates far and wide. Nowhere is this more evident than in New York City, where rooftop, gardens, and terraces play host to extravagant watch parties. Against the backdrop of the city skyline, revelers showcase their finest attire, complete with elaborate hats that rival those seen at Churchill Downs. As glasses clink and laughter fills the air, attendees toast to the enduring legacy of the Kentucky Derby, savoring every sip of their mint juleps, Moscow mules, and mimosas.
To the next 150 years!
In its 150th year, the Kentucky Derby continues to captivate and inspire, standing as a testament to the enduring spirit of competition and camaraderie. As horses thunder down the homestretch and crowds roar with excitement, the essence of the Derby transcends mere sport, becoming a celebration of tradition, elegance, and the pursuit of excellence. So, whether you find yourself at Churchill Downs or among the skyscrapers of New York City, raise a glass to the storied history and bright future of the Run for the Roses.
Article and photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
Dragon Fest: the Glocal Asian Street Food Market We Deserve
Renowned New York photographer and food critic Joseph Fraia graced the Dragon Fest Food Street Market with his presence on April 26, 2024, in a celebration of Asian culinary excellence. The vibrant market, renowned for showcasing a myriad of Asian cuisines, transformed the streets into a colorful tapestry of flavors and aromas that captivated visitors from all walks of life.
Fraia, known for his discerning palate and keen eye for detail, was seen exploring the bustling stalls, engaging with vendors, and savoring a diverse array of dishes. His delight was palpable as he sampled delicacies ranging from the spicy heat of Korean kimchi to the savory depth of Japanese ramen. The rich and varied offerings of Chinese dim sum, Thai curries, and Vietnamese pho further highlighted the festival’s commitment to authenticity and quality.
The photographer’s enthusiasm for the event was evident not only in his culinary explorations but also through his camera lens. Fraia captured the essence of the festival, from the intricate presentations of sushi rolls to the sizzling drama of teppanyaki grills. His photographs, characterized by their vibrant colors and dynamic compositions, conveyed the joy and artistry embedded in the food and culture on display.
In his review, Fraia praised the festival for its ability to bring together a community of food lovers and artisans, fostering an environment where traditional and contemporary Asian cuisines could be celebrated. He noted the exceptional quality of the ingredients, the skill of the chefs, and the passion evident in each dish. Fraia’s experience at the Dragon Fest Food Street Market not only reaffirmed his love for Asian cuisine but also underscored the importance of cultural exchange through food.
Joseph Fraia’s visit to the Dragon Fest Food Street Market highlighted the festival’s success in creating a culinary haven that delights the senses and enriches the cultural landscape of New York City.
Article by Livein Magazine Staff
Photos by Joseph Fraia - @jrfstudio - jrfstudio.com
High-Speed Chase Rocks Union Square: NYPD Car Damaged in Dramatic Collision
@jrfstudio
In a dramatic turn of events on March 31, 2024, Union Square became the stage for a high-speed car chase involving the NYPD and a fleeing perpetrator. The pursuit ended abruptly with a crash that left an NYPD vehicle severely damaged, necessitating the swift response of an FDNY unit on site. Thankfully, no officers sustained injuries in the collision.
This incident underscores the mounting challenges faced by law enforcement in the wake of escalating crime rates in the city. With crime on the rise, the NYPD has noticeably increased its presence on the streets, leading to more frequent interactions between officers and criminals. The Union Square car chase serves as a poignant example of the risks inherent in law enforcement's efforts to maintain public safety amidst urban challenges. As the city grapples with these ongoing issues, the dedication of its emergency responders remains unwavering in ensuring the safety and security of its residents.
Article and photos by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com
Foodmark: Coca-Cola and Time Out Magazine team up to present a global travel guide inspired by iconic pop-culture snapshots
The year is 1957. The location is Battery Park, Downtown Manhattan. New York City.
All of a sudden, a smoking hot blondie gets out of a car and goes to the hot dog cart at the corner, and enjoys a hot dog and an ice-cold Coca-Cola.
The traffic stops, and a crowd immediately forms. The girl is Marylyn Monroe. And the moment was immortalized by a photo that is now in the Olympus of pop culture.
In the heart of New York City, near Union Square, where the bustling streets echo with the rhythm of life and the aroma of street food classics, a unique event is set to captivate both locals and visitors alike. "Foodmark," a collaborative venture between Coca-Cola and Time Out Magazine, is poised to celebrate an iconic moment frozen in time: Marilyn Monroe's timeless image indulging in a quintessential New York hot dog alongside an ice-cold Coca-Cola.
Coca-Cola partnered with Time Out to create a new travel guide to food destinations inspired by culture and entertainment.
The world's leading beverage brand and the famous media company produced an interactive map of “Foodmarks,” 413 places around the world that have hosted memorable meals paired with Coke over the decades.
The campaign will continue throughout the Spring with four more Foodmarks events.
On March 1, the brand will open an ‘80s-themed restaurant and concert venue in Rio de Janeiro based on a picture of Brazilian rock musician Cazuza relaxing with pizza and Coke after a show.
A pop-up store in Hong Kong, running from March 8 to 10, is based on the 1996 comedy “The God of Cookery,” and a March 8 event in New Delhi will use augmented reality and AI to re-create meals that ‘50s Bollywood star Raj Kapoor used to share on set.
Coca-Cola plans to add more destinations to the guide in the coming weeks, with the goal of building an extensive archive “of every Foodmark that exists in culture, movies, series or whatnot,” Coca-Cola senior global creative strategy director Islam ElDessouky said.
Scheduled to take place on February 16th and 17th, 2024, Foodmark promises to be a fusion of gastronomy and nostalgia, paying homage to the city's vibrant culinary scene while commemorating an enduring symbol of American pop culture. The event aims to transport attendees back to the glamorous era of the 1950s, evoking the spirit of Marilyn Monroe's iconic presence in the City that never sleeps.
Drawing inspiration from Monroe's famous photograph, where she is depicted stepping out of a car to savor a hot dog and a Coca-Cola, Foodmark invites guests to relive this moment through an immersive experience in the fabulous ‘50s thanks to stages, vintage cars, and dancers and performers dressed according to the distinctive styles of the time. The event will feature a curated selection of gourmet hot dogs, each offering a modern twist on this classic street food staple. From artisanal sausages to plant-based alternatives, something will tantalize every palate.
Complementing the delectable array of hot dogs will be an assortment of Coca-Cola beverages, served chilled and effervescent, to provide the perfect refreshment. Whether attendees prefer the classic Coca-Cola taste or opt for one of the brand's innovative flavors, they will be able to enjoy the iconic beverage just as Marilyn Monroe did over half a century ago.
But Foodmark is more than just a culinary experience; it's a celebration of culture, creativity, and community. Throughout the event, guests will have the opportunity to immerse themselves in various activities and entertainment inspired by the era of Marilyn Monroe. From live music performances to vintage fashion showcases, there will be no shortage of opportunities to engage with the essence of the 1950s.
Furthermore, Foodmark will also feature a Broadway-style intermission, interactive installations and photo booths where attendees can recreate Marilyn Monroe's iconic pose with a hot dog and a Coca-Cola, capturing their own moment of timeless allure against the backdrop of the New York City skyline.
In a city renowned for its culinary diversity and cultural dynamism, Foodmark stands out as a one-of-a-kind event that bridges the gap between past and present, imagination and reality. By bringing together the flavors of the past and the innovations of the present, Foodmark promises to be a memorable celebration of food, pop-culture, and the enduring legacy of Marilyn Monroe in the heart of New York City.
For more info, visit https://cocacolafoodmarks.timeout.com/
Article and photos by Joseph Ralph Fraia
Dance Parade New York
On Saturday, May 21, New York City will celebrate the diversity of dance at the Dance Parade. More than 100 different dancing styles performed by more than 1000 professionals will be presented: Hip Hop, Break Dance, Cheerleading, Salsa, and Contemporary Ballet - all of these will be showcased during the parade!
The Dance Parade will start at 11:45 at 20th and Broadway and go to Tompkins Square Park. Each group of dancers will perform with their choreography for 40 seconds before two Grandstands in Astor Plaza. There will also be a couple of fun visuals parading, including a pirate ship and a rainbow unicorn.
At the parade's finale, dancers will show curated performances on five stages. The public will also participate in dancing masterclasses and dance parties. The best part is that it’s all free!
This year will feature the 16th edition of the Dance Parade. The first one was held in 2006 in response to the New York State Supreme Court ruling that upheld the 1926 NYC Cabaret Law. The law denied social dance as an expressive activity under the first amendment.
Since then, the parade has been held every year. This event is a chance for the dancers to introduce their work to broader audiences, show their cultural heritage, and collaborate with other dancers. For the audience, the Dance Parade is a chance to learn more about dancing culture, fall in love with it, and maybe even start dancing themselves!
What can be better than a sunny late spring Saturday with great music, bright costumes, and breathtaking dancing? Spend the day with lots of fun at the Dance Parade! Bring your best friends, comfortable clothing, and, of course, a great mood for the best experience of this spring!
Article by Mary Zakharova
Editing by Joseph R. Fraia
New Wedding Trends
With all the delays and cancellations of weddings during COVID-19, 2022 will be the year of the weddings. Couples who weren’t able to bring their families together and perform an in-person ceremony will finally be able to make their dream come true. According to The Wedding Report, around 2.5 million weddings will occur in the US in 2022. It is going to be the biggest wedding year since 1984.
After all the difficulties and inconveniences, couples are trying to bring back the magic for such a special occasion. And what could be more memorable than the wedding dress? So let’s look at the latest wedding dress fashion to see what we can expect from the brides and give some ideas to the brides-to-be.
The new collection at New York Bridal Fashion Week this year, held from April 4 to 8, was very empowering. The designers made the statement, “You can finally get married this year!”
Instead of the classic white dress, designers offered brides colorful wedding gowns: pink, yellow, pick any color you like! So this year, you can fully show your personality with the wedding dress! This trend has already gone viral: a week ago, the bride appeared in a bright yellow voluminous dress at one of the New York City weddings.
That bride has definitely checked out the new trends! Voluminous dresses are the second trend of this year. In such a dress, any bride would feel like a princess. With this gown, you can get creative: voluminous skirts, ruffled hemlines, and tulle will make you look trendy and gorgeous!
For business ladies who prefer pants over dresses, there will be options for them too. Combined with a white jacket, they create an extraordinarily stylish and, at the same time, comfortable look. With so many designers presenting bridal pants this year, even the pickiest bride will find a model for herself!
Feathers are also staying with us for the wedding season, so here’s some good news for those who like this trend! If you want to try something new for a wedding dress, this is the way to go! This dress can be either the main dress or a second bride’s look. And that’s what’s perfect about it!
The lace embroidery dress will be a perfect option for the more romantic brides! Long-sleeved tulle bodices with hand-embroidered floral designs are the new classics!
Last but not least are puff sleeves. This trend came to us from 1980s weddings, but it took a different form this time. In 2022 brides choose removable puff sleeves, which, without any additional discomfort, bring volume to the dress.
The 2022 wedding collections gave us a lot of new perspectives on what a bride should look like. The next move is yours! What trend will you choose?
Article by Mary Zakharova
Editing by Joseph R. Fraia
Earth Day 2022
On Friday, April 22, articles about the Earth and the environment were everywhere in the Media. And this is not a coincidence. Starting from 1970, activists have been celebrating Earth Day annually on April 22. This year’s theme for Earth Day was “Invest in Our Planet.”
According to Google Trends, searches for “Earth Day” and “Earth Day events” have increased twice since last week. People were registering for events, like cleanups in the parks and on the beaches and tree planting. Those who didn’t have a chance to participate in person could check out conferences available on the Earth Day website about any topic they are interested in: Turning the Tide on Plastic Pollution, Fashion, and Sustainability, Youth Activism, etc.
Some of the articles and events are oriented toward kids. Even with all the recycling marks on our cans and plastic containers, we are not sure which bin to put our trash in, what each mark means, and where the plastic we throw in recycling goes. Are we really helping the planet, or are we only made to believe we make a difference? To make sure there is no such problem with future generations, there are programs now that let children learn what sustainable living is and what they can do to actually help the planet. For example, The New York Times posted a story with a guide for kids about climate change and what can be done about it (Bad Future, Better Future).
Teachers in schools are also encouraged to teach kids about the environment by, for example, going outside to enjoy nature, doing environmental projects, like composting or working in the garden, or giving them homework connected to the environment.
There are also special programs for kids, including Kids & Nature. There, kids of different ages learn about wildlife gardening at home and in school, trees, and their role in wildlife. They also get access to learning outside in the fresh air.
Environmental topics are becoming more and more essential each year, and Earth Day is not only about a small group of activists promoting an eco-lifestyle anymore. Now it’s about millions of people all over the world participating in environmental events, teaching their kids about a sustainable lifestyle, and creating programs that will help us become more eco-friendly in the near future.
I am trying to be eco-friendly myself, but there is still a very long and sometimes hard way to go. But the more environment-oriented projects there are, the more I believe that I will achieve an eco-friendly lifestyle. The most important thing is to start.
Article by Mary Zakharova
Editing by Joseph R. Fraia
Welcoming Easter
Easter is, without a doubt, the most important Christian holiday. It’s all about bringing families together, having fun, and celebrating the Resurrection of Jesus Christ.
Not everyone celebrates Easter the same way, with Catholics and Orthodox having different traditions. Both are very exciting and fun, and I always waited for the day when we could finally start getting ready for Easter.
By the way, Easter in Catholic countries is celebrated a week before the Orthodox Christian one. This year, Catholic Easter is celebrated on April 17, and Orthodox on April 24.
But let’s get to the traditions. Catholic traditions are very well-known. I, being Orthodox and asking Americans about their Catholic traditions, realized that I knew a lot about them already. I’ve seen them in movies and cartoons, and sometimes my family even followed some of the Catholic traditions when we celebrated our Orthodox Easter.
For example, we would get small baskets for our eggs, and bunnies would become a huge part of the Easter decorations, even though originally Orthodox Easter didn’t have that.
But, unlike Catholics, the Orthodox don’t have egg hunts. Instead, we have egg fights, which are always hilarious! During a family dinner, we would all get a hard-boiled egg and bump it into the egg of the person next to us. The egg that gets crushed loses, and the stronger one gets to the next round and bumps into another winner. The person who beats all eggs wins.
The Orthodox also make special Easter cakes called Kulich. It’s a tall round cake with raisins inside and glazes and sprinkles on top. Some people believe that it represents a church because of its shape. Today, people mostly buy Kulich. Because of the specific ingredients and texture of the dough, it takes around 3-4 hours to make it, which is now a luxury not many people have.
What the Orthodox don’t have is chocolate eggs. If Catholics give chocolate eggs as gifts, especially for kids, Orthodox give real hard-boiled and colored eggs to everybody.
Coloring eggs is another fun tradition that both Catholics and Orthodox follow. There are now hundreds of ways to color the eggs! Before, even in my childhood, my grandmother would color eggs using onion peel to give a white egg a light yellow color. Now there are special pills with the coloring inside or stickers with Easter symbols that we use to get our eggs ready for Easter.
This Sunday, don’t forget to spend some time with your loved ones and celebrate a great holiday with your family.
Happy Easter!
Article by Mary Zakharova
Editing by Joseph R. Fraia
Cherry Blossom Season is Back
For years, spring in NYC has been associated with the cherry blooming season, and it’s finally here! All over the city, pink blossoms are attracting tourists and residents. According to the Parks & Recreation Department, you can find 6,700 cherry trees in the city parks, and more than 34,000 cherry trees on the streets, so you definitely can’t miss cherry blossom!
One of the go-to destinations to enjoy the cherry blossom festival is the Brooklyn Botanic Garden. There, you can walk through a fairytale-looking trail. On that side of the garden, the first trees were planted in 1921, and since then thousands of people have been able to admire the pink beauty. Two of the originally planted trees are still there, at the north end of the walk.
And at the end of the season, you can visit the Botanic Garden to see the “pink snow” of falling petals.
Unfortunately, because of this spring’s cold weather, not all of the cherry trees are blooming, but, those that are, look like magical pink clouds in April's gray sky.
The great place to go to if you are in the Brooklyn Botanic Garden is the Japanese Hill-and-Pond Garden. It’s perfect if you want to fully feel the atmosphere of Japanese cities, whose cherry blossom seasons are so famous. There, the pond is surrounded by blooming cherry trees and flowers. Narrow gravel paths will walk you around the pond with a Japanese monument and a small duck house.
But cherry blossoms are not the only thing to see in the Brooklyn Botanic Garden! Dozens of other trees and flowers are blooming now, creating a wonderful magic atmosphere, and it is definitely worth seeing!
If it’s your first time in the Botanic Garden, you can get a Seasonal Highlights Tour that is held Tuesday through Sunday from 1 pm to 2 pm. Such tours are held from April until June, so make sure not to miss the opportunity!
Article by Mary Zakharova
Editing by Joseph R. Fraia
Where Does April Fools’ Day Come From?
March is slowly coming to an end, and we are all awaiting April. On its first day, we will be celebrating probably the most fun holiday of all - April Fools’ Day.
We are all used to its pranks, jokes, and a good laugh at those who we were able to fool. But where is this all coming from, and how did April Fools’ Day get to be celebrated all around the world?
The most popular theory about April Fools’ Day’s origin comes from France, where in 1582 the Julian calendar was replaced by the Gregorian calendar. Since then, New Year’s Day has been moved to January 1st instead of April 1st. However, some citizens, who couldn’t get used to the new system, or lived far enough to get the news slowly, kept celebrating the New Year in spring.
Such people started being joked about and pranked: somebody would put a paper fish on their backs, which symbolized a young fish that was easy to catch, and a gullible person.
Some historians also link April Fools’ Day to Hilaria, a festival celebrated in Ancient Rome at the end of March. There, the followers of the Cybele cult would dress up as disguises and mock citizens.
Whatever the real story is, in the 18th century, Britain followed the April Fools’ Day tradition, and since then, it has spread all over the world. People quickly caught the funny occasion and adopted it in their own culture.
Since then, countless jokes and pranks have been made, some funny, some mean, but always with good intentions. And the Internet, along with the new digital tools available to the masses, has added a whole new level of creativity and diffusion. People keep celebrating April Fools’ Day every year and keep coming up with new pranks to have some fun themselves and make others laugh.
Article by Mary Zakharova
Editing by Joseph R. Fraia
Revolutionary Skincare from Arizona: Essential Sincerity by Elli K
In a world where we can easily lose ourselves in the hustle and stress of everyday life, it is essential more than ever to take time to reconnect with our true selves. To help us do that, the revolutionary, multi-patented skincare system, Essential Sincerity by Elli K, recently launched its collection in the US. The brand’s three-part system includes Elli K Essential Sincerity from AZ Time Reverse Cream; Elli K Essential Sincerity from AZ Time Reverse Double Ampoule; and the Elli K Essential Sincerity from AZ Time Reverse Mask.
As a frequent visitor of Sedona, Arizona, Elli K discovered how natural elements found in the earth and sea contain properties that can help heal and rejuvenate our minds and bodies. Through partnering with a research lab at the University of Arizona, Elli K found a way to harness the energy and healing properties of these elements, creating a skincare system that repairs and restores damaged, aging skin - as if “reversing time.”
The three Elli K skincare products consist of four unique patented complexes with detoxifying properties made from Sedona Water and the rare Turritopsis dohrnii, also known as the “immortal jellyfish.”
Those complexes are:
AZ10-BIOME™ - designed using a special double-fermenting process that blends cactus honey, echinacea, and banana yucca with Sedona Water to provide deep moisture to the skin.
AZ4-Rx™ - formulated with the most skin-friendly fermented oils to enhance the skin’s natural protection against the external environment.
NEUROVITY™ - an anti-aging complex, the “secret” of the immortal jellyfish.
PROGELINE™ - makes the skin more elastic and smooth.
Also an accomplished musician, Elli K incorporated music into the skincare ritual as a way to also reinvigorate the spirit. The seven tracks of soothing symphonic music transport the listener on a sonic journey through the breathtaking landscapes of Arizona, while relaxing for 20 minutes after applying the Elli K Time Reverse Mask. Each track blends actual sounds of Arizona nature into the music, including the wind, birds, and flowing water. Combining both skincare and music in a relaxing multi-sensory ritual, balance is restored both inside and out.
In addition to touch and sound, the luxurious fragrance of the Elli K skincare products reinvigorates the sense of smell. Created by experts based on over a century of research in Argeville, France, the natural fragrances within the products enhance the relaxation and restoration of balance in the body.
Argeville is in compliance with environmental standards and health-conscious business ethics, which further provides Essential Sincerity by Elli K customers with a natural and nurturing way of beauty.
It’s time to rediscover the true you with Elli K.
The new Elli K EP, The Journey of a Hummingbird will also be available exclusively to Elli K customers with their purchase of the Essential Sincerity skincare system.
To check the entire line of products please visit ellikbeauty.com
For All Media Inquiries:
Beatrice Kimmel
EMPKT PR
Beatrice@empktpr.com
Stay Trendy!
As Spring becomes more vivid, it’s time to open your closets and switch all the warm jackets and sweaters to tops and skirts.
This Spring is the best time to get naughty with the latest trend about mini skirts! After being out of style for some time, in 2022 ‘minis’ are having a comeback! Both high and low-waisted mini-skirts were presented on the runway at the last NYFW and got a lot of attention. Take, for example, the viral Miu Miu mini skirt that brought us right back to the 2000s.
By the way, if you are a low-waist lover, this year’s trends are just for you! Not only low-waisted skirts but also low-rise jeans and pants have returned! Now, under-the-belly-button waistlines are a hit in new designers’ collections.
If you want to spice up this trend, try matching it with colorful tops (for example, lime-green, hot pink, or butter yellow, which are also a trend this year) or, if you are ready for more experiments, with triangular bras underneath a longer coat.
If low-rise is not for you, but you still want to wear something trendy and extravagant, try feathers. You can wear them any way you like: feather sandals, dresses, open-back feathered tops - anything would do it! But in case you think that’s too much, there is still a way for you to put on some feathers. Try shirts with feathers around the wrists or the ankles.
This Spring/Summer 2022 season is the perfect chance to be outrageously sexy! Don’t miss it!
Article by Mary Zakharova
Editing by Joseph R. Fraia
Kilts and Whiskey: How to Understand Men
Men are always hard to understand. What do they like? What do they really want? Why do they do something in one way, and not the other?
One of the many questions I couldn’t find an answer for is why do they like strong drinks so much? For example, whiskey. What is so special about it?
The word whiskey comes from the Irish uisce beatha means “water of life,” which already sounds like a reason to try it, but let’s dig deeper.
Whiskey is one of the oldest drinks and originally comes from Ireland. It is believed that Irish monks brought the technology of distilling perfumes from their travels to southern Europe. Then they modified the technique so that the substance became drinkable.
Irish whiskey, in comparison to Scotch whiskey, has a smoother finish. The second one is more smoky with an earthy overtone.
So, knowing the drink's history, why is Irish whiskey so popular among men? Why do they prefer whiskey to, for example, sweet cocktails?
My understanding is that Irish whiskey is a status drink. It’s not only about the taste but also about the vibe it gives. Choosing whiskey represents a rich man with good taste and a particular reputation.
When I hear “whiskey,” I see a man sitting in an armchair next to the fireplace with a glass of this drink. In another hand, he is holding a cigar, and somewhere next to him is his dog sleeping on the mat.
The picture looks exquisite! I understand why most men want to see themselves in it. I would still prefer wine or a cocktail to whiskey, but that’s only because I want to see myself in a different picture.
Speaking of the Irish and Scottish whiskey, I was also thinking about why men wore kilts? And why do they still wear them now?
The kilt is a knee-length men’s dress skirt. Men used to wear kilts on formal occasions and sports events.
At first, it was a full-length garment, and men could wear the upper side as a draped over-the-shoulder cloak. Then, around the 1720s, Thomas Rawlinson, an English Quaker, invented a small (or walking) kilt. The idea was to separate the skirt from the upper part of the clothing to be easier to wear.
Even though wearing a kilt might look strange to a modern person, it actually makes sense. A skirt makes it easier for men to move, especially considering wearing kilts during sports events. It gave them complete freedom of movement.
Wearing kilts now is, of course, not necessary. So why do men still wear them?
I think it’s mostly a feeling of respect for your traditions and a connection to your roots. I doubt that kilts are widely spread in everyday life now. It is probably mostly worn to traditional weddings, sports games, and parades. It is also popular to wear kilts as a uniform in some traditional bars or restaurants.
Even though wearing kilts as a uniform looks very authentic and traditional, men need to be careful about it. Historically, kilts can be worn both with or without underwear, but it is believed that the “true Scotsman” won’t wear anything under his kilt. However, there have been stories about women who, after a couple of drinks in a bar, wanted to find out if the waiter was a “true Scotsman,” and instead of asking, checked it themselves. Because of that, in 2015, a bartender of the Hootananny pub in Inverness had to abandon kilts.
Instead of kilts, bartenders and waiters now wear Tartan shorts, which have the same pattern as kilts and are also associated with Scotland.
Well, men are probably not that hard to understand. It only takes a little bit of imagination and researching to figure that out!
Article by Mary Zakharova
Editing by Joseph R. Fraia
The Beauty of The Emeral Isle in New York
Celtic music is a whole of different music genres that came out of the folk music traditions of the Celtic people. It has a lot of various forms specific to each Celtic country: Irish, Scottish, Welsh, etc.
This Sunday, March 13, New Yorkers will have a chance to learn more about the Irish branch of Celtic music with the show ‘Postcards from Ireland.’ It’s a brand new show by ‘Celtic Woman,’ a Grammy-nominated music band.
Since the band’s debut in 2005, Celtic Woman has become a cultural phenomenon, consistently releasing best-selling albums and DVDs.
Through its music, Celtic Woman celebrates the traditions, culture, and history of Ireland while reflecting on the modern spirit of the country.
In the 16 years of performing, they were able to touch the hearts of listeners from all over the world!
Celtic Woman is a four-member band. The present members are Tara McNeill, Megan Walsh, Muirgen O’Mahony, and Chloë Agnew, who is one of the original members of Celtic Woman.
The Celtic Woman’s beautiful voices and masterful command of their instruments are accompanied by Irish dancers, bagpipes, and a band playing traditional Celtic instruments, like tin whistle, bodhran, Uilleann pipes, and bouzouki.
Now Celtic Woman is ready to charm us with their new show. Postcards from Ireland “celebrates the rich musical and cultural heritage of Ireland,” introducing the audience to the stories from the Emerald Isle.
The show is going to take place on Sunday, March 13, in St. George Theater, 35 Hyatt Street, Staten Island.
Make sure to buy tickets and dive into Ireland's rich history and traditions with the amazing performance of Celtic Woman.
Article by Mary Zakharova
Editing by Joseph R. Fraia
Influence me, NYC!
In today’s world, Instagram is one of the most popular social media platforms. It enables us to talk to friends, show our lives and even work as a blogger.
Bloggers, or - more appropriately - influencers, are often the first to implement fashion trends by portraying their lifestyles, so their job is to keep their audience updated and make sure that their content is regular and entertaining.
NYC is one of the best places for these influencers! Fashion weeks, hundreds of various brands, restaurants, and fancy locations are a great environment for creativity and work.
One of the most iconic locations is in Dumbo, with its view of the Manhattan Bridge. That is a place where almost everyone made at least one picture!
Another bridge we can’t forget is, of course, Brooklyn Bridge. Pictures in front of its arches look very fashionable and chic all year around!
A newer location opened in NYC last October. It is ‘The Summit,’ a glass observatory atOne Vanderbilt. It features a glass elevator thatbrings you to a room 1,200 feet above the ground, all made of mirrors. That looks like a great location for any fashion blogger! Futuristic and unconventional, this is the best place to take a picture in a trendy outfit.
Personally, my favorite location for influencers is Times Square. Always bright with all the screens, busy and loud, it gives a great New York City vibe with its energy, modernity, and progress.
But the job of influencers doesn’t stop at just finding a brand and a good location. They need to learn how to best present the brands they collaborate with. That’s when modeling helps. As bloggers become more and more popular, they get more professional in modeling and posing. All their pictures look like the work of a professional model.
For example, Chinese - American blogger Jessica Wang does a great job posing in front of the camera. Her pictures look fresh, and, what’s important, she is always able to show her outfit fully from the best angle.
Another fashionista whom I found interesting is Amra Beganovich. Her pictures are done in a very different way, even color-wise, but they are definitely original! Very cozy outfits show a vibe of minimalism, comfort, and warmth. Of course, with Dumbo, SoHo, Central Park, and Manhattan streets as favorite locations!
A little bit different are the works of a male influencer Francisco Lachowski. His posing is full of strength, sex, power, and masculinity. Such differences between men and women influencers are very understandable. Different fashion and different brands lead to a different vibe.
Influencers always have to keep up with trends and make professional shots to attract their audience and present new brands. It’s hard work, which influencers learned to do very professionally!
I, myself, am very impressed by the way they improved in the last couple of years!
Article by Mary Zakharova
Editing by Joseph R. Fraia
Photos by Joseph R. Fraia - jrfstudio.com
Photo by Joseph Ralph Fraia
Celebrating 400th Anniversary of Moliere
On cold February evenings, it’s always nice to feel warmth, passion, happiness, and inclusiveness. So on Saturday, February 19, I decided to visit the Russian Arts Theater & Studio. The theater was presenting a marvelous play dedicated to the 400th anniversary of Moliere, a 17th-century French playwright.
Aleksey Burago, a very talented Russian director, was able to create a light, funny and realistic play, representing the time Moliere lived in. The play was genuinely unforgettable between the bright costumes, tights, dresses, shoes, candlelight illuminating the whole set and the great set design made to resemble French theater!
The play is set in a theater, where Moliere is getting ready to show the king his new play, and the audience is simultaneously watching the play and taking part in it. The theater exists simultaneously in 21st century New York and 17th century Paris. Even though the presentation is scheduled for that day, actors do not know their roles and don’t want to rehearse. So instead, they are replaying scenes from their old plays: Versailles Impromptu, The Misanthrope, Tartuffe, The Miser, and Don Juan.
What was most exciting was that all the viewers were engaged in the play. Since the audience was, to some degree, truly part of the play, they felt like they were participating in everything that was happening along with the actors. I myself got worried that nothing was ready and I didn’t know my part! And some of the actors were entering right from the auditorium, talking to everybody on their way to the stage, which made everyone feel included.
The cast of extremely talented and diverse actors, including Albert Baker, Michael Anne Hoffert-Cone, Luisa Menzen, Robyne Parrish, Tom Schubert, Naira Zakaryan, and Di Zhu, were able to play each of their different roles very brightly and convincingly.
Tom Schubert was exquisite in the role of Moliere! Deeply worried about his reputation, not able to coordinate the actors, he was funny and enjoyable to watch! His ability to rapidly switch between roles without missing a line can only be envied!
Di Zhu, who played Mademoiselle Molière, showed a jealous wife who doesn’t like not being heard and appreciated by her husband. She was able to make every woman think about their men and every man think twice about neglecting the woman they love.
All of the actors had very palpable chemistry that everyone in the audience could feel from the first few minutes. They were playful, flirtatious, and charming.
Mr. Burago said that this was his goal. He wanted to create something funny and warm that would reflect Moliere’s life, work, and lifestyle.
The director explained that the real king, who Moliere was trying to oblige, is the audience because it is only the audience who determines if the play is high quality or not.
“It’s all about people,” and people really seemed to enjoy it!
Article by Mary Zakharova
Editing by Joseph R. Fraia
Photos by Joseph R. Fraia - jrfstudio.com
Tom Schubert photographed by Joseph Ralph Fraia
Luisa Menzen photographed by Joseph Ralph Fraia
The Year Ahead. Let’s make a plan!
NYC is slowly coming back to normal, and dozens of new exhibitions and festivals are being planned for 2022. Here is the short list of the most interesting events I found for you!
2022 Exhibitions
Sherlock Holmes in 211 Objects (till April 15)
This exhibition, located at the Grolier Club in Lenox Hill, will feature "an unrivaled number" of Sir Conan Doyle's belongings. Among these belongings are short story manuscripts, holograph letters from Conan Doyle to friends, a book idea, a calendar note where Doyle wrote "killed Holmes" on, and a handwritten speech where the author explains the killing of Sherlock Holmes.
Tomás Saraceno: Particular Matter(s) (February 11 - April 17)
Hosted by The Shed, located in the Bloomberg Building at 545 W 30th St, “Tomás Saraceno: Particular Matter(s)" features a 95-foot-diameter installation commissioned for the exhibit called "Free the Air: How to hear the universe in a spider/web.” The exhibition will fill the soaring 17,000-square-foot space and will emit vibrations from the movement of particles in the air and a spider’s entangled webs.”
TRUST (January 31 - May 30)
TRUST is a data-driven immersive exhibition, created via a collaboration between ARTECHOUSE, the host of the exhibition, and fuse*. fuse* is a multidisciplinary art studio engaging with technology to understand the complexity of human interaction. In the exhibition, fuse* is exploring and giving its interpretation of the concept of trust. The event is held in ARTECHOUSE NYC, located at 439 W 15th St.
Louise Bourgeois: Paintings (April 12 - August 7)
This exhibition, hosted by the Metropolitan Museum of Art, presents paintings produced by Louise Bourgeois, a French-American artist, between her arrival in New York in 1938 and her turn to sculpture in the 1940s. The Met describes the exhibit as the first comprehensive exhibition of the artist’s paintings, which established the motifs that defined her later work as a sculptor.
Virgil Abloh “Figures Of Speech” (July 1 - January 29, 2023)
This exhibition presents the work of Virgil Abloh, late visionary artist and designer. The guests will see how his work reshaped the way we understand the role of fashion, art, design, and music in contemporary culture. The exhibition will be held in the Brooklyn Museum.
NYC X Design (May 10-20)
NYCxDESIGN is a non-profit organization that is “committed to empowering and promoting the city’s diverse creative community.” Starting from May 10 and until May 20, you will be able to take part in the tenth anniversary NYCxDesign Festival with group exhibitions, public installations, and open studios.
The Orchid Show in NYC guide (through May 1)
“The Orchid Show: Jeff Leatham’s Kaleidoscope” returns to NYC this year, after the display was interrupted by Covid in 2020. The New York Botanical Garden’s Enid A. Haupt conservatory will be transformed into a kaleidoscope of hypnotic floral designs, under the direction of American designer Jeff Leatham.
2022 Fashion Events
In America: An Anthology of Fashion (May 7 - September 5)
The Metropolitan Museum of Art is presenting the second part of the exhibition, which explores fashion of the United States, In America: An Anthology of Fashion. According to the MET, the exhibition “will highlight sartorial narratives that relate to the complex and layered histories of the American Wing period rooms.”
Kimono Style. The John C. Weber Collection (June 7 - February 20, 2023)
This exhibition will show the kimono styles from the late Edo period (1615–1868) through the early 20th century when the kimono was adapted to the lifestyle of Japanese women. The exhibition will feature works of John C. Weber Collection of Japanese art that explores “the mutual artistic exchanges between the kimono and Western fashion, as well as highlights from The Costume Institute’s collection.”
The Color Black in History and Fashion (March 23)
Throughout the centuries, the color black has adorned princes and priests, rebels and renegades, and artists and intellectuals. Prominent in fashion today, Black has carried myriad meanings and messages as the color was associated with various individuals and groups. On the evening of March 23rd, at the National Arts Club, art historian Carmela Spinelli will explore the rich history behind the color Black, and how it came to hold such a special place in fashion.
Leah McSweeney: Chaos Theory (April 5)
Leah McSweeney, a fashion designer and Real Housewives of New York City star will present her debut memoir Chaos Theory: Finding Meaning in the Madness, One Bad Decision at a Time. The event is going to happen in The Strand Book Store's 3rd floor Rare Book Room at 828 Broadway on 12th Street.
Bonnet Bash “A Feast For The Eyes” (April 8)
Hosted by the National Arts Club, the Bonnet Bash showcases a plethora of extravagant headwear. Designers including Sarah Sparkles and Darrell Thorne will take part. Visitors can create their own hat and bring it to potentially win one of many prizes.
NYFW Bridal April (April 6 - April 8)
New York Fashion Week (September 9 - September 14)
Film Festivals 2022
Tribeca Film Festival (June 8 - 19)
New York International Children’s Film Festival (March 4 - March 13)
The New York International Children’s Film Festival is the biggest festival in the country for kids' movies and animation. It includes new screenings, short film programs, information sessions with the creators, workshops and other special events throughout the celebration.
NYC Independent Film Festival (June 12 - June 19)
The NYC Independent Film Festival is an annual event displaying the best independent cinematography. It introduces the public to movies made by local NYC directors, as well as to a variety of foreign films.
Big Apple Film Festival (May 23 - May 27)
Big Apple is a film festival that is focused on showing movies from the NYC independent film community. It also showcases a limited number of selected films across the United States and other countries.
Article by Mary Zakharova
Editing by Joseph R. Fraia
Photo by Unsplash
Crazy Rich Super Bowl
The Super Bowl is back, and Americans are ready to party. This year marks the 56th anniversary of the NFL Championship, with the Los Angeles Rams and the Cincinnati Bengals fighting for the victory.
While most people will party in their backyards or at their neighbor's bar with beer and nachos, few will throw expensive and luxurious parties in their mansions.
Rob Gronkowski, the famous football player, is in for a big party this year. He is inviting one of his fans and up to 15 of his friends to his house, where they will be able to watch a game, drink, and celebrate. In an interview with FOX Business, Gronkowski said, that the party is going to be “epic,” with mini-golf and a bounce house planned.
Bloomberg and Neiman Marcus are also hosting a party in the famous Goldstein Manson in Los Angeles with its pool, outdoor terrace, and club area. The house has already been used for various film and music video shoots, and this year it’s opening its doors for the Super Bowl fans.
But probably the most expensive celebration will be thrown by Playboy, with the price of the tickets varying from $1,250 to just get inside to $25,000 for a VIP ticket with drinks and a personal table included. So if you are looking for a luxurious Super Bowl party, and you’re willing to pay a pretty penny, this one is for you.
As a person who has never celebrated the Super Bowl before, I was amazed by how big the parties can get. For me, though, it’s going to be a small one: at home with some friends watching the game but also waiting for the Halftime Show which this year is dedicated to hip-hop culture with Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar performing.
I think that’s a good way to start!
Article by Mary Zakharova
Editing by Joseph R. Fraia
Photos by Joseph R. Fraia - jrfstudio.com
Cam Vidal photographed by @adelaidechantilly
Cam Vidal - The Rhythm of Life pounding the strings of her Bass.
I am on my way to the ‘Grey Dog,’ the iconic hipster homey cafe destination for many of the nearby NYU students, and, as I walk through Union Square, I see the humanity of New York City attempting to regain a sense of normality in days that are still complex and uncertain in many different ways.
Nevertheless, if there is a quality that unifies all New Yorkers, that is undisputedly resilience. The City is the renowned most challenging boot camp for the daily grind and hustle you can find in the world. But, notoriously, it is also the place where you can find an unexpected oasis of tranquillity and relaxation, and maybe that is, indeed, a self-defense mechanism for a population otherwise always inevitably on edge.
I know I will have my moment of relax and chill because I am about to meet songwriter, musician, and performer Camille (Cam) Vidal.
She greets me with her bright and sincere smile and the adorable way she pronounces my name with her French accent: Joséf.
As we sit at our table, Cam tells me how happy and enthusiastic she is to be in New York, the city she envisioned herself in since she was a little girl, passionate about music and adventure.
And so, carried by her electric positivity, I asked her what she loves so much about being a musician in New York.
The reason - she says - is that she gets to play with so many incredible artists, different for background, style, and skills, and in so many different contexts and venues, each one with their distinctive audience and aficionados, always competent and passionate.
Jam Sessions are another incredible plus of living in New York as an artist, she points out, because they give a musician the opportunity to continuously train and engage with an astonishing variety of performers and styles.
In such an environment, she feels like a kid in a candy store, immersed in a dream world where she can learn, exchange and grow as a person and as an artist.
Something that really surprised and impressed her positively has been the inclusiveness and support that fellow musicians and performers provide to each other in New York. She stressed out that on and off the stage, she receives waves of inputs, tips, and feedback always with a smile and sincere appreciation, especially from musicians older or more experienced than her, something that has allowed her to improve in so many areas and so much faster.
We are already 20 minutes into our conversation, and Cam and I realize that the waitress is waiting for us to place our order. So, after exchanging an accomplice and silly glance at each other, we hide behind our menus and swiftly order two drinks.
As we laugh about our childish mix of guilt and fun, I ask Camille about her first steps into music and what brought her into that world.
She recounts starting as early as six years old, with an initial interest in acoustic guitar. Everything looked really good until she was diagnosed with severe scoliosis and underwent surgery. The outcome was positive, but the consequent pain and especially the rehabilitation process turned out to be longer and more challenging than she thought, to the point that Camille even considered altogether dropping studying and practicing music.
That is when who stepped in was her father, a professional drummer himself. His familiarity with music, especially rhythm and coordination, pushed him to inspire and convince Camille to continue, switching from guitar to bass on the conviction that the latter is the backbone of any real band. As a result, she could strengthen her spine in learning to become the load-bearing pillar of fellow musicians.
Cam embraced the challenge and didn’t regret it. Not only did she continue her studies at the local municipal school but she was also babysitting to pay for her bills. In addition, she formed a close and special relationship with two of the kids she was looking after. They even went on a tour in France, reaching national notoriety and publishing an album.
Music at that point was Cam’s life, and she enrolled at the local jazz school: another challenging path she undertook and overcame, graduating after five years at the age of only 22 years old and publishing a pop EP in the process.
Understandably, Cam’s talent and passion were bigger than just the borders of France, so she decided to learn English and move to New York City back in 2018. Since then, she says her experience and growth have been invaluable.
At this point, I am really impressed by Cam’s spontaneity and simplicity with which she describes such an incredible journey at such a young age. And so, I want to know more about her, especially about her creative process. Her answer yet again surprised me.
It turns out that she is entirely autonomous and independent when it comes to composing her music. She started at a young age and doesn’t just write her bass lines, but the ones of all the other instruments: drums, guitar, and keyboards. She sings too. So, composer, songwriter, and singer. Amazing!
Now, as for many artists, Cam says that also for her the creative process rather than conscious is more a compulsive one. But what is peculiar about her, is how she has obviated satisfying her creative urge: using the Garage Band app on her iPhone.
That allows her to create and compose wherever she is. She tells me that, ear pods on, whenever she feels inspired she opens her phone and writes tracks, bases, and lyrics. On the subway, chilling in a park, on the commute to work, or just sitting at home. She can’t explain where the creative impulse comes from, but she knows she can’t resist it and enjoys how the process unfolds.
One of her main inspirations is American composer, record producer, arranger, and multi-instrumentalist Marcus Miller. She aspires to be musically polyvalent and to be able to let the choral component of her songs shine, jumping from jazz and R’n’B to pop and funk, keeping voice and instruments a unison.
All that sounded amazing to me, that’s why I was super happy to hear from Cam that, soon, she will publish her first album as a mature artist, a project that for her - she tells me - is very personal and very important because it is going to embody who she is and what her vision represents. It’s going to be a work to inspire people to be and feel proud about themselves, but also a testimony of the importance of living by example, like she is doing, being independent, not fearful, and without taboos.
Almost two hours went by in a snap, and I didn’t realize how long we had been talking.
Cam and I finished our drinks a long time ago, and we can see our waitress squinching her eyes towards us, and we understood it was time for us to leave the table to somebody else. Not before hearing from Cam that her album will be in production during this year and the release is scheduled for the end of 2022. Until then she will keep performing in NYC with a lot of bands, so follow her on Instagram @camvidal to stay posted. I know I will do and can’t wait to see her performing live.
Damn’, I love New York so much.
Article by Joseph Ralph Fraia - jrfstudio.com
Photo Credit @adelaidechantilly
OUT NOW! New Award-winning Independent Film
THE REUNION available on major North American VOD Platforms
New Award-winning Independent Film THE REUNIONavailable on major North American VOD Platforms
Starring: Dave Rosenberg, Andrea Modica, Dinh James Doan and Cara Ronzetti
With Special Appearances by: Drama Desk Award-winning actor Austin Pendleton and Actor/Comedian Jim Norton
(Los Angeles, CA - February 1, 2022)
Today, the award-winning spiritual thriller film, The Reunion, hits all major VOD platforms in North America. The film, which won Best Picture, Best Actor, Best Director, and Best Feature Film at film festivals last year, is available now on North American VOD (Comcast, Spectrum, Altice), iVOD (iTunes, Prime Video, ROKU, Apple TV) and Home Video distribution platforms (DVD, Blu-ray). For a full list of where to purchase the film, view here.
Film Threat calls The Reunion “a gorgeous film to look at from start to finish" with "awe-inspiring cinematography" and "great storytelling."
Film Daily says “the film carries a poignant balance of self-deprecation within self-realization.”
Behind the Rabbit Productions says “the film was shot guerilla-style in 16 days, but you would never know it. It looks like a much bigger-budget feature, and the music and editing contribute to the professional feel of the film.”
The Reunion first premiered at the 2021 Julien Dubuque International Film Festival in Iowa and has been presented at three other film festivals in New York. The film has garnered four awards so far, including Best Picture and Best Actor at the SOHO International Film Festival as well as Best Feature Film and Best Director at the Nyack Film Festival last fall. Nyack Film Festival Director Richard Quinn calls the film " a spiritual thriller” that “digs deeply into the center of psychological and philosophical tension.”
The Reunion is based on the real-life traumatic childhood experience of Dave Rosenberg, the film’s writer and producer who also stars as the protagonist, Ricky Reilly. Ricky, a former actor who is seeking spiritual fulfillment, suddenly has his life turned upside down when he runs into his childhood bully. Seeing his old nemesis reawakens memories and emotions that compel Ricky to finally face his greatest fear in order to discover a new definition of manhood.
The film also stars Andrea Modica, Dinh James Doan, and Cara Ronzetti, with special appearances by Drama Desk Award-winning actor Austin Pendleton and Actor/Comedian Jim Norton.
The Reunion is out now on iTunes on all other major VOD, iVOD and Home Video platforms, listed here.
Gravitas Ventures is the film’s exclusive North American distributor. The partnership was negotiated by Megan Huggins of Gravitas Ventures and DJ Dodd of Future Proof Films on behalf of the filmmakers.
For all press inquiries, contact Beatrice Kimmel at beatrice@empktpr.com or at 917-848-0919.
MORE ABOUT THE FILM
The Reunion is a passion project created over two decades by Rosenberg with his friends and colleagues, Andrea Modica and Dinh Doan. The film follows in the footsteps of similar films born by brotherhood, such as Swingers, Good Will Hunting and Blindspotting. The Reunion illuminates New York City in the way movies like Annie Hall, Manhattan and Taxi Driver did in the 1970s. The film is the product of nearly 100 dedicated filmmakers, collaborating on the East Coast and West Coast, on a very low budget, with all the creativity, talent, grit and determination of a Scorsese film.
ABOUT GRAVITAS VENTURES
Gravitas Ventures is a worldwide film distributor that connects filmmakers and producers with a global audience of over a billion people. As an all-rights distributor, Gravitas has hundreds of relationships with movie theatres and across home entertainment including VOD, DVD and television. Gravitas was one of the first companies to develop a global network of digital media partners across transactional video on demand (VOD), premium video on demand (PVOD), subscription video on demand (SVOD), and ad-sponsored video on demand (AVOD). For more information: https://gravitasventures.com/
The Reunion is available on major VOD platforms (find full listing below):
https://www.thereunionfilm.com/
For More Information:
https://www.thereunionfilm.com/ | https://www.facebook.com/the.reunion.film.nyc/
For All Media Inquiries: Beatrice Kimmel / Beatrice@empktpr.com / 917-848-0919
Meet Annie Nguyen, the seven years old Vietnamese girl from Houston with a dream to conquer NYFW runways
I had the pleasure to meet Annie, a seven-year-old model in Houston, at her first catwalk in December 2020 at one of the first children's fashion shows in the Greater Houston area.
Annie looks like an angel: slender body, silky long thick black hair, and big double-lid almond-shaped eyes, the unique features of the Southeast Asian ladies and young girls.
Annie was timid at first when she met me. But after just a few minutes, when she started to get to know me, she offered to sing and dance a traditional Vietnamese song for me, and I was so impressed.
When I told her that she was pretty, she smiled brightly and said it was because she looked like her father, Linh Nguyen.
We have kept in touch ever since; her talent and innocence really touched me.
I learned that she has two older brothers, one of whom was born with diabetes at birth. Even though she is just a little girl, she helps her parents take care of the sick brother and keep the house tidy.
This NYFW Feb 2022, Annie and her mom will be in New York City for the first time for Annie to participate in fashion shows for children.
We can't wait to see Annie, the Vietnamese Texan girl, shining on the runway in Big Apple.
Photos by Nguyen Family
Chuck’s Vintage
A Luxurious Legacy in Denim
A new luxurious flagship retail outlet is opening in Manhattan, and this is the place for those with a taste for fashion to get their fix. Chuck’s Vintage, an iconic brand renowned among celebrity elite and fashion enthusiasts alike, is saying goodbye to LA and hello to New York City.
Steve Jobs, Robert Plant, Morrisey, Alexa Chung, and - according to The SPIN OFF magazine - "every starlet in-between” were among the first customers in the original LA’s Melrose Place store, opened in 2006, by founder and iconic supermodel Madeline Cammarata.
The opening of the new flagship will be to celebrate the memory of Cammarata, who tragically passed away less than a year ago. She began her fashion journey as a model after being discovered by legendary photographer Helmut Newton. Her love for vintage clothing grew throughout her illustrious career, having once sold a famed pair of jeans for one million dollars (the most expensive pair ever sold!). She additionally provided fabric development for renowned clothing brands, including 7 For All Mankind.
James DiPrima, president of Chuck’s Vintage, said in a recent interview “this is our way of not only keeping Madeline’s legacy alive but also growing the brand that she grew from the ground up and made into a sensation worldwide. I and everyone who knew and worked with Madeline, want to share her passion and innovation with everyone.”
Chuck's specializes in securing denim apparel. Its blue jean pieces range from Strongholds found in the California Gold Rush mines to World War II-Era Levi's, Lees, and Wranglers, as well as 1960's ladies high-waisted and groovy deadstock Levi's bells.
Customers can also purchase vintage American workwear, including rugged military and work boots, buttery leather bomber jackets, and soft, perfectly worn-in vintage 70's rocker tees.
Despite some hurdles in her last years she continued to thrive, and grow Chuck’s Vintage into the enigmatic store it has become. Her love for New York City was the inspiration for her husband Vincent to open this flagship in Manhattan. ”My husband Vincent has never left my side, not even as we have traveled all across the country and been to every doctor,” Madeline told Social Life in 2018. “This man has loved me unconditionally. My life, to me, is a real love story, and I don’t think it’s something that other people have experienced the way I have.”
Nothing Haunts Us Like the Vintage We Didn’t Buy.
Learn more:
Website: www.chucksvintage.com
Instagram: @chucksvintageoriginal
Cheyenne Borden-Brunet
Sybelle Gaubert
Maxine Hoover
Zunaira Khan
From the left: Sarah Neides, Cheyenne Borden-Brunet, Yuki Fan, Sybelle Gaubert, Zunaira Khan
Yuki Fan
Alexandra VanHoesen
Sarah Neides
Angelico Osterburg
Sonali Raman presents her new collection ‘Summer Sorbet’ during NYFW 2021 at The Rooftop of Selina Hotel, Chelsea - NYC
In the luxurious and exotic ambient of ‘The Rooftop’ at Selina Hotel in Chelsea, New York, designer Sonali Raman presented yesterday, September 8, her ‘Summer Sorbet’ Collection during the event organized by ‘Shop Local Designers’ in collaboration with the PR agency Find Your ID NYC. Press and Media coverage was provided by the team of the international lifestyle magazine Livein and JRF Studio.
The creations presented on the runway are a fine selection of jewelry and dresses that stand out for their vibrant colors, pastel notes, and very original patterns, ideal for women who want to feel beautiful and comfortable.
The new collection is extremely versatile and fresh, offering perfect solutions as loungewear, resort wear, and practical but fancy apparel to run everyday errands.
Wearing Sonali’s creations is not only a choice for style but one for a different increasingly supported approach to fashion that pays attention to the sustainability of the materials and the ethical nature of its sources.
Sonali’s dresses and jewelry are made with exceptional care for the selection of the fabrics, all-natural, and the assurance of fair work conditions for the expert artisans who make those creations possible.
The show at Selina Hotel, Chelsea, was blessed with a beautiful day that exhibited an evocative, warm sunset right when the models came out on the runway, and a soft breeze added an exotic, magical vibe to an experience that was welcomed with awe by an audience captivated by the perfection of the moment.
Sonali Raman is already based in New York and present in the U.S. as a member of the Shop Local Designers’ Collective of designers and creatives centered around the homonymous platform shoplocaldesigners.com and its brand representative program, which has allowed her an immediate and pervasive introduction in several fashion events and pop-ups in iconic locations in New York City and Long Island.
The designs presented on the runway will be already available to customers at the sustainable fashion pop-up event on Sunday, September 12, at Idealglass Studio in the heart of the West Village. An excellent opportunity to add Sonali’s creations to your wardrobe and jewelry box.
For more info, visit shoplocaldesigners.com and follow us on Instagram @shoplocaldesigners.
Article and photos by Joseph Fraia - jrfstudio.com - Instagram @jrfstudio
Featured Models: Sarah Neides, Cheyenne Borden-Brunet, Yuki Fan, Sybelle Gaubert, Zunaira Khan, Alexandra VanHoesen, Maxine Hoover, Angelico Osterburg,
The Fashionista Professor of New York City: Dr. Ngoc Cindy Pham
Interview and article by Joseph Ralph Fraia
On Saturday, I had the pleasure to interview Dr. Ngoc Cindy Pham, Brooklyn College marketing professor at the luxury Ideal Glass studio in West Village—Manhattan. At the time of this interview, both Dr. Pham and Imani Jones, CEO of Find Your ID NYC (a global talent agency), were auditioning models for the upcoming New York fashion week (NYFW). Dr. Pham was always professional and fashionable. She dressed in a trendy pink suit with the designer slingback heels and the latest collection of Gucci wallets. Before I sat down with Dr. Pham, the first impression she gave me was a welcoming smile and a handshake. Dr. Pham greeted me with her native Vietnamese name, “Ngoc” (K-n-o-c). She told me that “Ngoc” means “Emerald” in her native language (Vietnamese). During the interview, Dr. Pham discussed with me the latest trends in the fashion industry, how she was involved in the New York fashion week, and how she could apply her academic and professional knowledge to the fashion industry. But also how marketing could be taught and learned with hands-on experience, how she coached her students to take on any opportunities that are good for their career, and how she settled down in her new hometown NYC.
One of Dr. Pham’s students, Johnny Desius, senior Brooklyn College student in Finance, was at the casting site for New York fashion week models. He was quite interested in being on stage to be a model and was encouraged by Dr. Pham to take this rare audition opportunity. He had been working hard and practicing for modeling. Johnny told me, “I have been waiting for this casting opportunity for two years. I read the announcement for a model audition on International Business Association (IBA) club social media, which was made by Dr. Pham when she was on sabbatical. I first walked for a fashion show in October 2019 at the Halloween Music and Fashion at Brooklyn College. Professor Pham and her IBA student club collaborated with the NYFW designers to bring out artists to perform for free for students on campus. After that, I realized my love and passion for being a runway model. I have been practicing since then. ” Due to his hard work, practicing, and Dr. Pham’s encouragement, Johnny was getting 10 out of 10 from all the judges and selected to be one of the models for Find Your ID NYC (FYIDNYC) runway this NYFW.
Derek Rosenberger, 20 years old, Pace university student, and LGBT+ community member, was another model inspired, motivated, and coached by Dr. Pham to participate in this casting call. He said, “Dr. Pham is the daily ‘gymmer’ at the Equinox-Downtown Brooklyn where I am working at the front desk. She inspires me to be a professional model. So when this opportunity came up, she informed me immediately. It is wonderful to see someone seriously want the best for me and recognize my talent.”
I also met Samantha Chan at the casting site, 25 years old, a freelance stylist and interior designer, and a Brooklyn College 2018 alumna. She told me, “I have known Dr. Pham for almost three years. I took her marketing classes in my final year. I was the lead model at the NYFW in September 2018. She inspired us to follow our passion for fashion. She shared her connections in the fashion industry with us. She always dressed well to give lectures and update us with the latest fashion trends.”
I asked Dr. Pham, “what are the things you appreciate the most in NYC?” She said, “I appreciate the Brooklyn College working environment and the various opportunities NYC can offer. My colleagues are very supportive. I lived in Texas for ten years before moving to New York. The first time I arrived at the Brooklyn College campus, they provided guidance on which kind of winter jacket I should buy to survive the New York City winter. Students are very eager to learn and inspired to be the best. Many of them are first-generation college students, so the degrees from Brooklyn College will help them change their future. New York City is the capital of the fashion world. If the students are interested in fashion, they are definitely in the right place. They just need to catch the opportunities.”
One of the opportunities Dr. Pham caught is being an event-organizing volunteer to serve the Office of Brooklyn Borough President Eric Adams starting this September. She said, “I have been blessed with the kindness of the people in New York City. I am a resident of Midwood, Brooklyn. My neighbors are supportive. I want to return the favor. This is my culture. I see my future in New York City. I would like to help grow my beloved city, my new hometown. If you can make it here, you can make it anywhere.”
The Man of Style
Aleksander Janik is a man of style and of sophisticated mannerisms that seems to come from another era. Always impeccably dressed and styled, he walks through the New York jet set and celebrity scene with wit, knowledge, humor, and – of course – the right dose of pungent sarcasm that distinguishes all New Yorkers. Someone would say, and it would be right, that he is a true gentleman, in the most iconic and fashionable way you can imagine.
After all, he is one of the most renowned and respected fashion consultants and stylists in New York.
With a mile-long list of American and International celebrities, personalities, and jet setters who want to work with him, Aleksander has a unique talent in educating and sharing with people the best New York has to offer and the A-list destinations for luxury and exclusive lifestyle.
His profession has to match the highest standards in the industry and, if on the surface his job seems to be attending VIP parties and top boutiques and venues, in reality, it is a business where there isn’t room for the smallest oversight or inattention: at stake, there is the reputation and career of celebrities and personalities for whom their personal branding is worth millions, sometimes billions of dollars.
But when Aleksander is not at work, he is a very private and discreet man, one who values quality time with family and friends. And above all, the informal occasions show his genuine curiosity and attention for people from all backgrounds, ranks, and places.
The only reason I was able to convince him to do the editorial featured in this issue is because of our personal friendship and my desire to have him receiving the appreciation he deserves for his work ethic and his remarkable achievements.
He is very proud of being the embodiment of the American Dream: he is the son of Polish immigrants who came to the States, like many others, with very few resources but a strong determination to succeed.
Determination and perseverance, along with kindness and honesty, are the qualities he constantly highlights to be the most important ones that everybody should aim to, especially in their professional career.
In this editorial, I had the privilege of shooting personally the photos we feature in this issue. I wanted everybody to see how Aleksander is an authentic testimony of the values he promotes.
After all, his declared goal is to have his clients feeling beautiful, confident, and great in expressing their personalities through an original and personal style. And he is the ‘Man of Style.’
Article and pictures: Joseph Ralph Fraia @jrfstudio - jrfstudio.com
Location: Salmagundi Club, NYC
Naurah USA presents her new collection in New York at the Norwood
New York-based designer Ayesha Khanna presented last April 21st, 2021, the new collection of her brand Naurah USA at the exclusive Club the Norwood in the heart of Downtown Manhattan on the occasion of the event organized by Pynk NYC in collaboration with Shop Local Designers.
The fashion show took place in the iconic ‘Red Room,’ in the historic mansion home of the prestigious club founded by Alan Linn, and featured the elegant, high-fashion creations of Naurah USA, sophisticated gowns with a perfect mix of exotic ethnic style and edgy urban character.
Stunning colors, elaborated embroideries, and distinctive designs exalt the appealing femininity of these dresses.
The show was the perfect acme of an event dedicated to celebrating women in fashion and in business, the very mission of Pynk NYC, the organization founded by Creative Director Imani Jones, that partnered up with the digital platform ShopLocalDesigners.com to add to the protagonists of the night even more local creators.
Over the four floors of the egregious mansion, the enthusiastic attendees had the chance to discover fashion designers, jewelry designers, artists, dancers, performers while enjoying the jam session lead by the band Hoox and the Afrikanos.
The event was rewarded by overwhelming success, marked by the appreciation shown by the members of the club and the numerous guest who bought their tickets to access the highly selective venue.
It was great to see New York City shine again as the capital of fashion and entertainment after such a challenging year and to find that die-hard Newyorkers have kept intact their love for everything makes the Big Apple such a special place to be in.
Livein Magazine is the proud media partner of the event and will feature a full reportage of the event in the next issues of both its local and international editions.
Article and photos by Joseph Fraia @jrfstudio
Mr. Quach Thai Cong
From left to right Johnny Desius, Freelance Model/Brooklyn College student, Mr. Quach Thai Cong, Imani Jones, CEO of Find Your ID NYC
Interview with Quach Thai Cong: Mr. Elegant
Interview and article by Ngoc Cindy Pham, MBA, PhD
What makes Mr. Thai Cong so successful in interior design?
I have the distinct honor to sit down with Mr. Quach Thai Cong, the magician of interior design. He is called "Mr. Elegant" for his sophisticated taste of fashion and lifestyle, which has influenced millions of Vietnamese, especially the young generations. Mr. Thai Cong's fashion taste is considered standard for gentlemen in a professional environment, not even talking about upscale society. The praise of his home decoration and lifestyle reaches the top level of being aesthetic and comfortable. In addition, Thai Cong has a successful YouTube channel with more than 400,000 followers, where he shares his daily life. Both Thai Cong and his boyfriend are advocates for the LGBT community in Vietnam, where the idea of homosexuality is still a new concept, not to mention that "coming out" publicly to family members, friends, and at the workplace is taboo. Mr. Thai Cong was born in Saigon, Vietnam. He and his family went to Germany in 1981, when he was nine years old. He speaks German, English, and Vietnamese. Thai Cong was raised in a traditional Vietnamese culture, and his design is uniquely oriental.
I myself am a Vietnamese American, born in Nha Trang, Vietnam. I have visited many countries such as Singapore, Australia and chose to reside in the USA for the last 13 years. I called NYC my home and became a college business professor three years ago at the City University of New York. I am also the Director of Marketing for New York Fashion Week – X Change Fashion Show. From my personal experience, I can say that Thai Cong's taste in fashion and interior design conforms to the international standard with a distinguished oriental twist.
It was a great pleasure sitting down with Mr. Thai Cong on a warm Tuesday morning in the lobby of Plaza Hotel in midtown Manhattan. He and his partner, Mr. Huy Yves, still under jetlag from the longest flight of 18 hours from Singapore to NYC, was well-dressed as always for our interview at 11 am. Mr. Thai Cong was in his dark blue plaid suits, the matching blue tie with baby pink hearts, and the high blue socks. Everything is perfect down to each detail. Cologne is just enough to let people around him enjoy the scent at a pleasant level. Everything with Thai Cong is perfect, at the right amount. I can describe: "If a little bit less, we feel something missing. If a bit more, it is no longer that exciting."
During the interview, Mr. Thai Cong shared with me his secret of elegance. He told me that he lives up to the standards that he teaches. He lives in a luxury home with the elegant lifestyle that he has created for his clients. When he travels, he only stays at top-notch hotels. For example, in the Plaza Hotel, where I met him for the interview, several Baccarat chandeliers are in the lobby areas. Lady Gaga once enjoyed her stay at this Plaza hotel so much that she posted several photos in her glamorous outfits from this location. Thai Cong explains: "In order to create a luxury living setting for my clients, I have to live in one. Otherwise, how can they trust my taste and expertise? Everything I have created for my clients, I myself experience, live in, such a pleasant environment. I am using tens of thousands of dollars tables, chandeliers, hundreds of dollars wine glasses at home. They are the same ones I am selling at my showroom."
Mr. Thai Cong was majored in fashion design at first. Later his talent was recognized when the clients visited his studio. They were so impressed by the elegance, beauty, and uniqueness of his furniture and decors and offered to buy them from Mr. Thai Cong. Afterward, the clients invited him to decorate their homes. From one customer to another, Mr. Thai Cong has grown the business by word of mouth. The clients happily shared Thai Cong's expertise with their friends and family. During the interview, Thai Cong was laughing when he was talking about the journey of becoming an interior designer. It is absolutely fateful!
Mr. Thai Cong is humble and charming. When I was interviewing him in Vietnamese, along with my co-host, Miss Imani Jones, the founder, and CEO of Find Your ID NYC interviewing him in English, he made many jokes. One thing I really appreciated was that - out of all the VIPs I have interviewed in the past two years - he is one of the few ones who did not want the questions ahead of time. In fact, when I offered him the question list fifteen minutes before the interview, he sent it back immediately with a smile and said, "Surprise me!"
His clients are in the top 1% in Vietnam. The contracts start from 500,000 USD. His most recent project is worth more than 5 million USD, just for interior design. He is trusted by many people. Bringing the luxury lifestyle in interior design to the emerging Vietnam market, his homeland, is profitable and at the right time.
Published by Livein Chief Editor Joseph r. Fraia
Dress: Deborah Lindquist; Bag: Habanero Padova - Italy; Fragrances: Scentbird; Skincare: Herbal Face Food
Jacket: Alhassan Toure Designs; Hair Products: Viore; Skincare: Herbal Face Food
Dress: Deborah Lindquist; Bag: Habanero Padova - Italy; Hair Products: Hair La Vie Vitamins and Lash24™ - AM/PM Formula; Skincare: Herbal Face Food
Jacket: Alhassan Toure Designs; Energy Bars: Verb Energy; Skincare: Herbal Face Food
Dress: Deborah Lindquist; Supplement: Goli Nutrition Apple Cider Vinegar and ashwagandha gummies; Skincare: Herbal Face Food
Corset: Alhassan Toure Designs; Skincare: Herbal Face Food
Life of an Influencer
This month we have the pleasure to get to know one of our favorite New York Influencers, Jillian, who reached popularity through her Instagram profile @queengotham, where she shares her lifestyle and her favorite products with a distinctive glossy and natural style.
In Pop Culture and in our society being an influencer went from a casual hobby just few years ago to become nowadays a multi-million industry with star-level personalities who are among the most popular celebrities on the planet: Chiara Ferragni, Charlie D’Amelio and … just to name a few.
In this editorial, I spent a day with Jillian during her routine in promoting the brands that she always very carefully selects, and it was really impressive the attention to detail and the professionalism that she puts in place to make sure that each brand gets appropriately and effectively portraited and promoted.
I was curious to learn directly from her what convinced her to do this editorial for traditional media when her presence is mostly digital and in particular on Instagram. And Jillian answered in her typical direct and genuine manner.
‘I am grateful to the opportunity Livein Magazine has given to me with this editorial so I can draw attention to some of the brands I’ve worked with in different capacities as an influencer. I wanted to highlight some of the unique businesses - both small and large - that I’ve worked with over the last year because each one of them is so special and has something great to offer to my audience. I wanted to show my appreciation and to send positive vibrations and good karma, especially considering that we still are affected by the events that have taken place during the 2020 pandemic into the present 2021’.
My second question was obviously about how she became an influencer.
‘All started out through my yoga training and yoga gear. As a child and teenager, I modeled runways and became what was known as a promotional model, where I worked with Buckler non-alcoholic brew, Estee Lauder and Citgo Cars to name a few.
I grew up as a gymnast first, then became a professionally trained ballet dancer and later a ballet teacher at elite schools with professional training programs, and eventually an adjunct professor. Dance injuries led to my yoga path which in turn led to my path as a healer and a successful journey of many years, with two offices in NoMad NYC as well as with at-home clientele working with some of New York’s elite.
Covid-19 changed all of this, and I turned my attention to Instagram promos, partnering with diverse, small, and larger companies, and turning my sights on furthering my education, adding to my arsenal of training certifications through the study of TCM - Traditional Chinese Medicine. Though I’m already certified in Hatha yoga, Vinyasa yoga, Thai yoga body work, and hold multiple training certificates and course completions in Pilates, ballet, martial arts and spent my entire life studying the body, I felt it was time to add to my skill set and use this time to grow and expand my knowledge and expertise. Currently, most of my partnerships reach out to me first, which is a great place to be. Until I expand, I can only take on so much, so I’m extremely choosy with whom I work with. What I envision in my future is to continue my work as a healer and yogi, while offering my audience access to some of my favorite brands. Soon I’ll have a platform on my website with access to all discount codes, special events, beauty products and tools, health and fitness, travel, hotels, and overall lifestyle and wellness brands’.
It was really inspiring to see how Jillian was able to use the experience and knowledge she gathered over the years to turn a year that could have been very negative for her into a positive transformation experience. So, I inevitably asked her what she thinks contributed the most to becoming a successful influencer.
‘As far as success on social media is concerned, not every platform is needed during a given time period; know what works for you as you develop and grow. Build steady from there. It can be overwhelming at times... It is my opinion that not everything is meant to be pushed on social media. I’ve recently said to a friend this when deciding whether or not to leave a platform or add an additional platform. I told her “I feel you big time. You have to make it work for you and your goals and take breaks when necessary, and sometimes put the blinders on like a horse in the Kentucky derby my love”!
One quote I’ve carried with me my entire professional career as a dancer, and then applied to anything I’ve ever done, is by the late, great Martha Graham: “There is a vitality, a life force, a quickening that is translated through you into action, and there is only one of you in all time, this expression is unique, and if you block it, it will never exist through any other medium; and be lost. The world will not have it. It is not your business to determine how good it is, not how it compares with other expressions. It is your business to keep it yours clearly and directly, to keep the channel open. You do not even have to believe in yourself or your work. You have to keep yourself open and aware directly of the urges that motivate you. Keep the channel open. No artist is pleased. There is no satisfaction whatever at any time. There is only a queer, divine dissatisfaction, a blessed unrest that keeps us marching and makes us more alive than the others.” I really love this quote.
Obstacles, many of us have moved due to the pandemic and closed offices, and reinvented how we operate completely. Moving is quite an undertaking in and of itself, so I understand the challenges that come along with that. I’ve been trying to manage my projects and my household, and I’m getting there. Takes time. It’s ok to take breaks and honor yourself in order to get stuff done, both personally and professionally, and in order while knowing where you want to be with your goals.
Rather than discuss what not to do I’d rather put my energy into what to do. There is no sense in putting out what doesn’t work into the energy field when we need so much for what does work to be the vibration, especially now during this time in this very moment we are in.
And about fame, my recommendation is: Never mind the fame game. That is when the piranhas start tearing at your flesh and the vampires sucking your blood and the witches begin casting their spells at you as the sharks’ fins begin to raise out of the water, that’s when you know. That’s when you know you’ve done something right; you know you are a success. You then raise your own vibration by knowing it is your soul that is invincible and unlike no other’.
Jillian is clearly 100% focused and committed to her careers and, as she is busy promoting the many brands she is currently partnering with, she never stops looking at the future and already has many projects in store: collaborations with beauty treatments, services, and SPAs, as well as a recent partnership with Integrative Wellness expert Dr. Marina Yuabova, (the code queengotham garners her followers discounted services).
A new partnership is also coming up with Herbal Face Food, 100% plant ingredients that have healing benefits for the skin. It’s truly an incredible product that I’ve grown to love as part of my daily routine. Doctors have quoted my face as having “baby soft skin” after using it (her followers get a 20% discount with code queengotham).
And as soon as venues and indoor activities will reopen Jillian plans to join again wellness events and retreats.
And we can’t wait to see what QueenGotham will have to share with us!
In this editorial, Jillian featured some of her favorite brands.
Deborah Lindquist - Eco Celebrity Designer based in LA and renowned for her ‘Green Queen’ Collections
Al Hassan Toure Designs - Leather King and Celebrity Designer of unique creations
Scentbird – New York-based company offering a monthly subscription for fragrances, essences, candles, and much more (featured in the editorial: Tiziana Terenzi - Spirito Fiorentino, Oscar De La Renta - Bella Essence, scents of wood sandalwood & oak)
Habanero - Italian Handmade Bags crafted with the best materials and the trendiest styles
Goli Nutrition - The world first apple cider vinegar gummy most powerful ashwagandha gummy
Verb Energy – Energy Bars made of green tea and are the equivalent of one single espresso
Hair La Vie – Natural Hair Products that help to rescue, rejuvenate and grow hair, with lash-enhancing serum
Viore - Shampoo and conditioner bars made by the Red Yao – 100% vegan and handmade using rice as the main ingredient
Herbal Face Food – Vegan Skincare that uses plant-based Anti-Aging, Multi-Correctional, Anti-Viral compounds.
Credits
Article by Joseph Fraia
Photographer: Joseph Fraia @jrfstudio
MUA: Kalliniki Lambronoudis @_makeupwithnikki_
Lashes: Kali Lash company
NYFW 2021: Made in NYC Fashion Show and Pop Up powered by Shop Local Designers
ShopLocalDesigners.com is the platform created by native New Yorkers Imani Jones, founder of global creative agency FYID NYC, and Joseph Fraia, founder of marketing & media company Livein Media, as a direct response to the pandemic in support of local designers and creatives across the country and the world.
This NYFW F/W 2021 season, Shop Local Designers presented ‘Made in NYC Fashion Show and Pop Up,’ February 12-13 at the prestigious venue ‘The Atrium’ by Ideal Glass Studios’ in the heart of the West Village in Manhattan, NY. The show aimed to celebrate New York City designers and entrepreneurs’ perseverance while reminding us that New York City is still a proud fashion capital and center for innovation, creativity, and resourcefulness.
The roster of designers and creatives featured over the two days was indeed impressive.
On the 12th of February took place the Virtual Fashion Show of celebrity designer Anthony Rubio. Anthony is also an NYC native and the pet couturier who creates and innovates new concepts and techniques and is strictly couture. He is the first pet fashion designer to exhibit during a New York Fashion Week.
The event was Virtual and with closed doors, limited to VIP invitees and press. The show will be broadcasted by Antonio Rubio on his exclusive platforms and available via Fashion Week Online.
The 13th of February witnessed the celebration of the Shop Local Designers’ Collective of Creatives that presented a vibrant Pop-Up shop featuring the best Fashion Brands based in New York with live fashion presentations and performances by Willard Morgan, Ryan Brahms, Gideon Berger, Nkumu Katalay, and Hoox streamed virtually.
At the same location at ‘The Atrium’ on 9 West 8th Street, from 1 to 8 pm, following all the City safety and health regulations and guidelines, fashion lovers and weekend shoppers were able to browse among the creations made in NYC by based in NYC brands, Helena Magdalena, Naurah USA, Shy Corner, Kühler Co, Tafari Wraps, Vestiphobia and Kovasky by Minika Ko, accessories by Adinkra Republic, jewelry by KIL-NYC, vintage clothes and accessories by Grand Stand Fashion, as well as local businesses as JBM Jewelry, Kevana Wellness, Andrea Pina and the Jaded Scents just to name a few.
Madbatterrnyc served its delicious cupcakes baked in Astoria, Queens.
An amazing ensemble of entrepreneurs and creatives willing to make a statement and rewire the fashion industry to its roots.
The production of ‘Made in NYC Fashion Show and Pop Up’ was made possible by the commitment of Imani Jones and Joseph Fraia, founders of ShopLocalDesigners.com, their production team, and the visionary talent of Willard Morgan, director of Ideal Glass Studios and owner of The Atrium.
The event was kindly sponsored by ‘This is Good Water.’
‘Good Water’ was birthed during a pandemic where water, although an essential need, was scarce. The company’s desire was to produce a product that was crisp and refreshing during these strenuous and exhausting times. Their goal is to provide a luxury beverage that promotes health and wealth without compromising style and appeal.
Water is luxury, and luxury is water.
For info visit www.shoplocaldesigners.com
Press/Media Inquiries, please email info@shoplocaldesigners.com
Instagram @shoplocaldesigners
Co-producers: Imani Jones @ijonesnewyork and Joseph Fria @jrfstudio
Creative Agency: Find Your ID NYC @findyouridnyc
Media & PR: Live In Magazine @Livein_Magazine
Model coordinator: Taiwo Aloba @modelvoss
Lighting designer: Curts D'Amour @curtsadamour & Joe D’Emilio
Set designer: Mike Okerson @mokerson of Fractured Reality
Host & venue owner: Willard Morgan @willardmorgan
Venue: The Atrium at Ideal Glass Studios @Idealglass
Stylist: Tiye Eliza @tiyeeliza
Dj: Chris Edwards @elektronic.ceez
Assistants: Alejandra Gabriela @gabsiny & Gideon Berger @gideon_berger
Media host: Rebel Jones @rebellion_jones
Art installation: Susannah Perelman of Art House NYC @arthouse.nyc
Video: Jordan Cortes @jordan.cortess + Mikey Gonazalez Azuaje @mickey.mov
Hair & Make Up: Emma Roudriguez @thehairbruja_emi + Helene Marie @helene.marie
Event Sponsored by ‘This is Good Water’ @phillygoodwater
Shop Local Designers - 2021 NYFW Show and Pop Up Shop - February 12 and 13 2021 at ‘The Atrium’ in Greenwich Village, NY
#localisthenewglobal
You never forget where you come from. This year’s Pop-Up Shop and Fashion Show following NYFW 2021 uplifts Made & Based in New York City designers and brands. The Shop Local Designers Pop Up + Fashion Show is an opportunity to demonstrate a brand’s global appeal and to offer a continued opportunity to interact and engage with our event’s Influencers, Designers, Stylists, Make-Up Artists, Photographers, Bloggers, Models, and Performers. As we evolve into a new world of interactive retail experiences and e-commerce, the Shop Local Designers Pop Up presents a new-age experience inviting brands to reach their consumers where they are, LIVE in New York City.
Featuring special guest and celebrity designer: Anthony Rubio. Anthony Rubio is an NYC native and pet couturier who stands for creating and innovating new concepts and techniques and is strictly couture. He is the first pet fashion designer to exhibit during a New York Fashion Week.
Shop Local Designers DJ's spinning the hottest beats & performances starting at 1PM on February 13th, 2021.
EVENT ITINERARY:
February 12th: Made In NYC Fashion Shows
1:00 - 8:00 PM
February 13th: Made in NYC Pop Up Shop
1:00 - 8:00 PM
Live Performances and Jam Session by:
Willard Morgan & Gideon Berger
February 14th: PYNK NYFW: All Women Fashion Pop Up & Performances
1:00 - 8:00 PM
EVENT COLLABORATORS:
Saturday, February 13th, 2021,1-8 PM. Location is brought by Ideal Glass Studios above The Atrium. An artist-run production space conveniently in the heart of the west village of Manhattan.
Hosted by Find Your ID NYC & Livein Magazine in collaboration with Shop Local Designers. Shop Local Designers is the solution for designers to boost their brands. The platform allows users to search designer trends by city, providing a unique opportunity to explore new cultures, support local designers from around the world, and highlight global talents.
Special thanks to Nina Edwards for the poster provided! Her artwork can be found on her website.
COVID SAFETY MEASURES:
Masks are required at all times.
Social distancing is required. Please maintain 6 feet apart at all times.
We reserve the right to limit entry. Guests might have to wait for entry to limit the number of people entering, even if you have a ticket.
For more about the collective, please follow us:
@findyouridnyc
@shoplocaldesigners
@livein_magazine
Poster artwork by Nina Edwards @metropolitanmiss
A wool new world
By Bailey Roulo
In the world of fashion today, many people are turning to more sustainable ways to create clothing. Thrifting is very popular among younger generations, and fast fashion is growing more unpopular by the moment. New styles and clothing are still being developed, but it is taking a turn into a more ethical way of fashion. Wool is at the forefront of this change in the industry. There are so many perks to wool apparel that make it sustainable and ethical. Unlike synthetic material and cotton, wool last a good while longer than other materials. It is also so much better for the environment. Using wool, designers are reducing waste that would come from using different materials that contain products that are not natural.
The common misconception about wool is that it can be itchy. It depends on the yarn being used, but most apparel made from real and good wool will feel like a soft hug. One of the most popular and sustainable types of wool is merino wool. It gives room to breathe, making it the perfect kind of wool for all year round. It is also incredibly soft and comfortable on the skin. Another perk of wool apparel is it doesn’t wrinkle. That is perfect for people who are always on the go and do not have the time to iron out clothing. Just toss on that wool sweater, and you are good to go for the day. Not only is wool clothing incredibly comfortable, but the idea of sustainable clothing and products is just another upside of this material. Wool has been given a bad rap for being itchy, as we said earlier, and hot, but the modern wool apparel has changed the game. Keep an eye out for wool to keep growing in popularity. What is better than comfortable clothing that will last longer and reduce waste, effectively helping the planet in the process?
Concrete Jungle
By Joseph Ralph Fraia @jrfstudio – jrfstudio.com
New York City is changing. Once again. We don't know yet how the city will look six months or a year from now. But what we know is that The Big Apple will appear with the new skin, maybe a different look, but always with the same spirit.
New Yorkers know that the skill this city tests the most is survival, it has always been like this; this is a place that makes you dream big but also every day reminds you that nothing is handed to you, and you have to work hard and struggle through if you want to see those dreams be coming true. The fascination about New York is that it is the only place that turns chaos into originality, madness into creativity, struggle into ambition, and success into fame. In New York, you have to show your fangs and pull out your claws if you really want to make it, you have to channel your wild spirit and be brave, show your attitude, and not afraid to be who you really are. Like in a jungle. In this editorial, we wanted to show you the wild spirit of New York in the beautiful shape of Ingrid Gregus, masterfully portrayed by Charles Farrah with the creations of fashion designer and ‘Project Runway’ Winner Irina Shabayeva.
The background for this project is some of the most iconic spots in the East Village in Manhattan, one of the last most authentic historic neighborhoods on the island, where brownstones, graffiti, rusty fences, and a hipster and the vibrant community still gives you the vibes of the glamorous 70s, when Andy Warhol, Jean-Michel Basquiat, Jimi Hendrix, and the Ramones used to hang out and perform in this area.
And you? Do you have what it takes to survive in this Concrete Jungle?
Location: East Village, NYC
Photographer: @cfaraphoto Charles Farrah
Designer: @irinashabayeva Irina Shabayeva
Hairdresser: @hairjess87 Jess Parol
MUA: @makeupbymara Mara
Model: @ingridgregus Ingrid Gregus
Lucy Liu
Christian Louboutin
Yang Mi
Zozibini Tunzi Miss Universe 2019
Phillip Lim
Heaven Gaia
Karolina Kurkova
Angelica Cheung
Street style in Times Square, NY
Setting trends in the NYC subway
Princess in White: Eleonora Pellegrin
Coe Hall Estate
Theater District - NYC
Angelina Kristic
Swingin’ Era
Timeless Style from the Roaring ‘20s