SailGP Enters Sports Betting Marketplace Ahead of Mubadala New York Sail Grand Prix
Photo courtesy of SailGP Media
This weekend marks first time SailGP will have live betting in United States
Custom experiences driving fan engagement globally for SailGP fans
SailGP, the global championship that is redefining sailing, has entered the sports betting marketplace globally ahead of this weekend’s Mubadala New York Sail Grand Prix (June 7-8). Betting will be available across a range of operators, including DraftKings in the U.S. and Bet 365 in internationally available territories.
SailGP is collaborating with sportsbooks globally to access betting markets for the Rolex SailGP Championship, providing an opportunity to grow the league’s fan base and increase fan engagement. The global racing championship is working with several data providers and global bookmakers to take its data feed and publish odds to the market.
SailGP Managing Director Andrew Thompson said: “We are delighted to create additional ways to attract and engage new SailGP fans by entering the sports betting marketplace and also give our existing fans new opportunities to enjoy the racing. SailGP is a sport driven by data, allowing sportsbooks to create odds on the spot at our events across the global championship, and enhance the viewing and spectating experience through live betting in a responsible manner.”
SailGP has a strategic integration with Abelson Sports, ensuring comprehensive and accurate odds coverage, and has developed an in-house, self-service odds portal, empowering betting operators with real-time access and control.
In-person spectators and fans around the globe can now place wagers for the event, including on the winner of each fleet race, on which teams advance to the event final, the winner of the event final, the season champion, and head-to-head matchups between two teams.
As a data-rich sports property, SailGP is producing proprietary algorithms by leveraging the 270,000 data points it captures every single second at events to deliver instant probabilities to fans based on what is happening live on the water. To enhance the live-betting experience, low-latency broadcast feeds are made available via iGame Media, delivering near-instantaneous data and video to sportsbook platforms worldwide. More information can be found at SailGP.com/betting.
Taking place in iconic cities around the world, the Rolex SailGP Championship features 12 national teams battling it out in identical 50-foot foiling catamarans, racing faster than wind speeds of over 60 miles per hour.
With its close-to-shore stadium racing at the water’s edge, the Rolex SailGP Championship returns this week with the sixth stop of the 2025 Season – the Mubadala New York Sail Grand Prix on June 7 and 8. Tickets are still available for the event and are selling fast at SailGP.com/NY.
Article by Joseph Ralph Fraia
Photos courtesy of SailGP Media