Joseph Fraia Joseph Fraia

AtBeautyQ Premiere Event tonight at Michelangelo Hotel, New York

Today, October 26, at the prestigious Michelangelo Hotel in the heart of Manhattan, will take place the premiere and official launch of AtBeautyQ.com, the new online marketplace for those who enjoy a sophisticated lifestyle, selected high-end products, exclusive properties, refined works of art, and unique experiences.

The founders of the company, Loredana Valentino, Pietro Covello and Salvatore Covello, will introduce the selected crowd of invitees to the wonders of the new shopping platform during a closed doors event that will feature, among others, saxophone player Brenon Parmar and Andrea's trio, led by the magnificent Andrea Balducci and complemented by the vocal prowess of Carmen Montgomery.

Renowned New York-based Italian Chef Vito Polosa will delight the guests with an original recipe specifically created for this event: "Risotto Prezioso" – a culinary masterpiece adorned with little gems of pomegranate seeds and crowned, quite literally, with a delicate touch.

M.C. of the night will be actor and artist Andrea Galatà, alongside his elegant wife Chiara De Caroli.

AtBeautyQ will be place where vendors and purveyors of luxury products and services can match with their ideal target audience, realtors of prestigious properties find suitable buyers, and collectors and investors acquire valuable assets. Are you ready to immerse yourself in a world of refined sophistication?

The website will be live starting at noon ET.

Media Partner of the event is Livein Magazine, the luxury lifestyle outlet that for over 10 years has kept New Yorkers up with everything vibrant and trendy in the Big Apple. It's Senior Contributor Joseph Ralph Fraia will cover the premier.

A full reportage from the event will follow.

Article by Joseph Ralph Fraia - @jrfstudio - jrfstudio.com

Read More
The cast form Russian Arts Studio and Theater in New York photographed by Joseph Fraia

Photo by Joseph Ralph Fraia

Cam Vidal photographed by @adelaidechantilly

Street style in Times Square, NY

Street style in Times Square, NY

Setting trends in the NYC subway

Setting trends in the NYC subway

Princess in White: Eleonora Pellegrin

Princess in White: Eleonora Pellegrin

Coe Hall Estate

Coe Hall Estate

Theater District - NYC

Theater District - NYC

Angelina Kristic

Angelina Kristic

Swingin’ Era

Swingin’ Era

Timeless Style from the Roaring ‘20s

Timeless Style from the Roaring ‘20s